Did you know that 70% of buyers in B2B tech industries use search engines (and by search engines, we really mean mostly Google) when researching their next purchase? That’s why Google Ads campaigns are the sensible option for any B2B tech companies wishing to expand their user base.
Did you know that more than 4.1 billion people use the internet every single day? With so many users, how do you make sure that your content is always easily found? This can be achieved through Conversion Rate Optimization (CRO), the process through which you optimize your websites’ experience in order to get more[...]
In this article, you will learn how Google Ads B2B prospecting will help you reach a wider audience with digital marketing PPC strategies. We will summarize the findings from the B2B Academy Google Ads workshop. Here are some of the key takeaways from going through the Google Ads workshop and how this will help you[...]
For those who do not know, PPC or Pay-Per-Click is a form of paid advertising based on search engines like Google, Bing or Yahoo. Pay-per-click means that your ads can be displayed at each relevant search, but you will only be charged when users click on your ad. Beautiful, right?