Tag - Google adwords

A Google Ads campaign's success extends much beyond the number of ad views or clicks. When you want to generate leads, sales, and other conversions, you need to know what happens when a user clicks on your ad.

Did you know that 70% of buyers in B2B tech industries use search engines (and by search engines, we really mean mostly Google) when researching their next purchase? That’s why Google Ads campaigns are the sensible option for any B2B tech companies wishing to expand their user base. 

Google Ads is an important part of content marketing. Like with any content marketing tool, Google Ads’ goal is to reach your specific customers, bypassing any third-party media, and providing relevant content for them.

Did you know that more than 4.1 billion people use the internet every single day? With so many users, how do you make sure that your content is always easily found? This can be achieved through Conversion Rate Optimization (CRO), the process through which you optimize your websites’ experience in order to get more[...]

In this article, you will learn how Google Ads B2B prospecting will help you reach a wider audience with digital marketing PPC strategies. We will summarize the findings from the B2B Academy Google Ads workshop. Here are some of the key takeaways from going through the Google Ads workshop and how this will help you[...]