Any company understands the importance of marketing for both its visibility and long-term growth. But taking the right decisions to develop the right marketing strategy for a company can be challenging. HubSpot offers a comprehensive report on the current state of inbound marketing and sales strategy, which you can[...]
Build your employer brand by keeping your employees happy
Any company that wants to position itself as an employer of choice on the market should be concerned with the well-being of their employees and ensure their satisfaction with the current job position. Taking this into account, we wanted to see what is the secret to keeping the Romanian employees happy so we put on the[...]
How to make social media your best inbound marketing partner
When preparing the inbound marketing strategy for your business, don’t forget about one very important key ingredient which is social media. This plays a crucial part in promoting your carefully crafted and tailored content and helps to maximize its reach to your target audience.
How to drive more leads with effective call-to-actions
When you start writing a new piece of content, whether it’s a blog article or an eBook, you write it as a response to your readers’ questions and you put yourself in their shoes. So why not do exactly the same thing when creating a new call-to-action (CTA) button? Think about how a CTA button will help your readers[...]
Are You Making the Most of Your Marketing Automation Strategy in 2019?
Marketing Automation is no longer a novelty in the digital world, but instead it’s quickly becoming an integral part of our day-to-day lives. So it’s not surprising at all when the latest 2019 stats show that 75% of marketers currently use at least one type of Marketing Automation tools. What’s more, according to the[...]
Employer Branding. Do you have what it takes to be an Employer of Choice in Romania?
Living in the digital era where tech developments happen all the time can sometimes be challenging for companies that are trying to attract and retain top talent for their departments. This is why investing your resources into creating an attractive employer brand experience is more important than ever. With this[...]
B2B Marketing Strategy Frameworks: is Agile Marketing an option?
Are there enough strategy frameworks for B2B companies?
With a B2B Marketing company there are few marketing strategy frameworks that work. As the market is constantly developing and these few aren’t enough to cover the request here are some more insights into the subject.
Top HubSpot Partner Agencies & the advantages of inbound marketing
What is HubSpot and its Agency Partner program?
HubSpot represents the main global promotor of Inbound Marketing, known for its efficient automation and measuring tools for marketing activities. The marketing platform is designed to maximize ROI when used in marketing and sales campaigns, by replacing manual costly[...]