Tag - Marketing blog

Unless your tech startup is staying on top of these many changes, you can risk seeing it sink into the deep dark ocean of search engine results. We believe that the solution to your problem is a strong and effective SEO strategy tailored to your business needs.

Are there enough strategy frameworks for B2B companies?

With a B2B company, Account Based Marketing strategies are some of the most performant, 87% of B2Bs considering ABM as the most effective method for generating quality leads. As the market is constantly developing and these few aren’t enough to cover the request[...]

Marketing Automation is no longer a novelty in the digital world, but instead it’s quickly becoming an integral part of our day-to-day lives. So it’s not surprising at all when the stats show that 75% of marketers currently use at least one type of Marketing Automation tools. What’s more, according to the new research[...]

If you’re an entrepreneur that has a B2B Company, chances are you have heard of PPC (pay-per-click) advertising before. But, if you aren’t using it yet to promote your business, it can be hard to know where to start. Luckily, we have put together this guide on the 4 main benefits of using PPC advertising that will[...]

Any company understands the importance of marketing for both its visibility and long-term growth. But taking the right decisions to develop the right marketing strategy for a company can be challenging. HubSpot offers a comprehensive report on the current state of inbound marketing and sales strategy, which you can[...]

Any company that wants to position itself as an employer of choice on the market should be concerned with the well-being of their employees and ensure their satisfaction with the current job position. Taking this into account, we wanted to see what is the secret to keeping the Romanian employees happy so we put on the[...]

When preparing the inbound marketing strategy for your business, don’t forget about one very important key ingredient which is social media. This plays a crucial part in promoting your carefully crafted and tailored content and helps to maximize its reach to your target audience. 

When you start writing a new piece of content, whether it’s a blog article or an eBook, you write it as a response to your readers’ questions and you put yourself in their shoes. So why not do exactly the same thing when creating a new call-to-action (CTA) button? Think about how a CTA button will help your readers[...]

Living in the digital era where tech developments happen all the time can sometimes be challenging for companies that are trying to attract and retain top talent for their departments. This is why investing your resources into creating an attractive employer brand experience is more important than ever. With this[...]