In the ever-evolving digital marketing landscape, the ability to craft compelling and engaging content is paramount. Whether it's writing blog posts, creating social media captions, or drafting persuasive ad copy, marketers are constantly seeking ways to enhance their writing prowess and streamline their creative[...]
It's no secret that it takes hard work and dedication to forge strong relationships with your customers, but the rewards of a successful connection are timeless. Did you know that a5% increase in customer retention can result in an increase in company revenue by 25-95%? This statistic, found by Frederick Reichheld of[...]
In today's fast-paced digital world, creating high-quality content is crucial for businesses to engage with their audience and stay ahead of the competition. With the growing demand for content, AI-powered writing tools have emerged as a game-changer in the content creation industry. One such tool is Cohesive, an[...]
After its debut by Open AI, Chat GPT has[...]
Throughout 2022, in digital marketing, there have been a series of challenges and transformations, both for social media platforms and consumers.For example, B2B organizations had the most success with content marketing through webinars, online courses, and virtual events.
The last few years have been quite an exciting time for data-driven marketers, with the ability to continually refine audience segmentation and targeting and take advantage of the advanced functionality available in marketing automation platforms.
Never has been a better time than now to focus on your inbound strategies, including B2B blogging. Let's take a deeper dive into How to Get More Traffic in 2022 for your B2B blog.
With over 4 billion people worldwide accessing the internet, not only that you want to drive traffic to your website, but you also promote[...]
Continuing our series of blog posts on how IT&C companies approach lead generation depending on their size, we would like to present you the specifics of medium businesses. Among the details that we’ll discuss are the percentage of medium companies that perform any lead generation activities, the preferred tactics and[...]
It is summer, and we thought it may be useful to get back to basis for some light reading and remind ourselves about the benefits of marketing outsourcing.