Throughout 2022, in digital marketing, there have been a series of challenges and transformations, both for social media platforms and consumers.For example, B2B organizations had the most success with content marketing through webinars, online courses, and virtual events.
The last few years have been quite an exciting time for data-driven marketers, with the ability to continually refine audience segmentation and targeting and take advantage of the advanced functionality available in marketing automation platforms.
Never has been a better time than now to focus on your inbound strategies, including B2B blogging. Let's take a deeper dive into How to Get More Traffic in 2022 for your B2B blog.
With over 4 billion people worldwide accessing the internet, not only that you want to drive traffic to your website, but you also promote[...]
Continuing our series of blog posts on how IT&C companies approach lead generation depending on their size, we would like to present you the specifics of medium businesses. Among the details that we’ll discuss are the percentage of medium companies that perform any lead generation activities, the preferred tactics and[...]
It is summer, and we thought it may be useful to get back to basis for some light reading and remind ourselves about the benefits of marketing outsourcing.
More and more companies, from the largest corporations to SMEs, realize the necessity of an online presence in order to develop their businesses. The blog is one of the best online tools that can help any start-up or well-positioned business to attract new customers or develop a closer relationship with those who[...]