When we think about businesses that use B2B marketing, we will most likely create this perception of a serious identity, shaped around logical values, where emotion remains on the secondary plan. But it turns out that this is only a common misconception since people working in organizations are influenced by[...]
Are there enough strategy frameworks for B2B companies?
With a B2B Marketing company there are few marketing strategy frameworks that work. As the market is constantly developing and these few aren’t enough to cover the request here are some more insights into the subject.