Tag - B2b marketing campaigns

YouTube's influential global audience is Google's second most popular search engine. With the proper ad targeting, businesses may reach practically any audience they'd like.

Are there enough strategy frameworks for B2B companies?

With a B2B company, Account Based Marketing strategies are some of the most performant, 87% of B2Bs considering ABM as the most effective method for generating quality leads. As the market is constantly developing and these few aren’t enough to cover the request[...]

The rise of interconnected devices in the IoT revolution raised the cybercrime rate higher than ever. As a result, the cybersecurity industry is seeing immense growth nowadays, and from how things look, it is just the beginning. 

When we think about businesses that use B2B marketing, we will most likely create this perception of a serious identity, shaped around logical values, where emotion remains on the secondary plan. But it turns out that this is only a common misconception since people working in organizations are influenced by emotions,[...]