Continuing our series of blog posts on how IT&C companies approach lead generation depending on their size, we would like to present you the specifics of medium businesses. Among the details that we’ll discuss are the percentage of medium companies that perform any lead generation activities, the preferred tactics and[...]
26
Oct
4 Ways Small Businesses Approach Lead Generation Differently
One of the conclusions from the IT&C business development benchmark study we conducted earlier this year was that differently sized businesses rely on distinct lead generation techniques. While we wish to cover the particularities of each category, we’ll start by focusing on the trends characterizing the small[...]
