In a world of uncertainty, one thing is for sure - marketing strategies continue to evolve at super high speed. The terms "Marketing Automation" and "AI CMO" (Artificial Intelligence Chief Marketing Officer) frequently come up in discussions, often interchangeably. However, while they both use technology to enhance[...]
Today’s businesses are not willing to wait for a company to reach out with the information they need to make a decision; they’re going to look for it! This is excellent news for marketers because once you’ve defined the right marketing tactics and optimized your website and content, you can conceivably gain a steady[...]
B2B marketing automation is booming. According to a Forrester report, by 2023 marketing automation will be an industry worth around $25 billion. In 2021, 55% of global marketers plan to increase their spending on overall marketing technology. In today’s article, we’ll talk about some of the trends that accelerate in[...]
Marketing automation is a system that helps you to drive or optimise your business's marketing efforts, resources, and campaigns. It keeps your company marketing team efforts streamlined and organised, saves you time, and enables you to save a lot of money by optimizing your marketing budgets, campaigns, and outcomes.
How can HubSpot help me? Believe it or not, that is one of the most frequently asked questions we hear when we talk about HubSpot. People often find it hard at first to comprehend why or even how Hubspot marketing automation can help their business.
Are you investing a great deal of energy attempting to keep up with your competitors? If the answer is yes, you’re not alone, and you are probably missing precious time that you could invest in other tasks that increase revenue and bring more value to your business.
Marketing automation is advanced software that helps you in catching and sustaining leads, in breaking down lead conduct and the general execution. If you start to use it, you will never want to go back to your old system again. This marktech is a significant asset for B2B marketing and sales reps that need to develop[...]
We introduce you to the guest of today’s article: marketing automation for B2B businesses.