You may be wondering what are some of the best practices and business models when taking your B2B scale-up abroad. If you are interested in "What is Internationalisation for a B2B Business?" you may want to check out this blogpost.
22
Oct
What is Internationalisation for a B2B Business?
Jack Ma found Alibaba on the philosophy that the future belongs to SMB. Building on this, I believe that at the forefront of future innovations are scales-ups in technology. Taking such business-to-business to international markets equips them with the tools to GROW and succeed while mitigating a lot of risks that a[...]
By
Loredana Niculae
b2b business objectives,
Internal Marketing,
b2b strategies,
b2b strategy,
internationalisation,
market entry,
barriers to entry
Read more...
9
Apr
Make personnel your best asset in company branding during crisis
As if people weren’t annoyed enough with the image of happy, shining employees in all TV commercials, you can see, even these days, that some companies try to display the same immaculate image, as if nothing was wrong on the labor market these days.
By
Loredana Niculae
B2B Marketing,
crisis management,
HR planning,
human resources,
Internal Marketing,
personell issues,
best practices during crisis
Read more...