Throughout 2022, in digital marketing, there have been a series of challenges and transformations, both for social media platforms and consumers.For example, B2B organizations had the most success with content marketing through webinars, online courses, and virtual events.
How To Succeed With Podcasting
Your business-to-business (B2B) company connects with potential clients through your website, email newsletters, and in-person events like trade shows and conferences. But what about audio? According to the Pew Research Center, over 30% of Americans have listened to at least one podcast in the past month—that’s over[...]
The Power of AI: A Guide On How to Reach More Prospects
As a marketer, you're probably familiar with the power of automation in your workflow and how you can easily set up alerts on your favorite keyword searches and get notified when someone writes about them. With the power of AI, you can automatically categorize prospects based on their data profiles or use machine[...]
B2B Marketing Tips That Help You Drive Leads on LinkedIn
LinkedIn is one of the best free marketing tools to drive leads and close sales. However, with so many businesses using the platform, it can be hard to stand out from the crowd. Here are some B2B marketing tips to help you make the most of your efforts on LinkedIn and drive more sales through the platform.
B2B Marketing Frameworks that Work: 4 Best Practices
In our search for a business-to-business marketing strategy with a high return on investment, we tried a variety of technologies and frameworks. Some of the frameworks were already popular; others, even though they were less well-known, proved to be a real surprise. We analyzed corporate B2B marketing frameworks and[...]
Best Practices That Help You Write Amazing Webinar Titles
Webinars are currently one of the most affordable ways to sell your company online because they can instantly generate leads and sales and reach hundreds or thousands of people at once. A recent report showed that webinar activities increased by 167% in just one year, with 42% of marketers that hosted webinars in[...]
Top Buyer Centric Content for Business Growth
Content marketing has become an essential part of the Business Development Strategy for most businesses, and it’s one of the easiest ways to generate more leads and sales. You need to consider how your content can be helpful to your target audience and create engaging stories so that people will pay attention to what[...]
Best Practices For B2B Customer Experience
The last few years have been quite an exciting time for data-driven marketers, with the ability to continually refine audience segmentation and targeting and take advantage of the advanced functionality available in marketing automation platforms.
Strategies That Will Succeed In B2B Marketing In The Coming Years
The successes and failures of today's fast-paced business environment mean that an annual or even longer-term business plan is outdated. By developing an agile strategic plan and employing technology and tools, your company will become more productive and high-performing cost-effectively and efficiently. To keep in[...]
Tips on Tracking B2B Marketing Channel Performance
Marketers frequently assess the effectiveness of campaigns and channels. Opens, clicks, unsubscribes, and purchases might all be important email analytics. It might be cost-per-click and cost-per-conversion for PPC advertisements.