Tag - B2b

Ah, artificial intelligence. By now, you’ve heard about it in every marketing webinar, read countless think pieces, and maybe even experimented with tools like ChatGPT or DALL-E. But let’s be honest — AI can still feel like a mystery. Sure, it sounds fancy, but what’s it actually doing for marketers? And more[...]

You know the saying, "It's not what you know, but who you know"? Well, in B2B marketing, it's kind of both. The game has changed, and today's most successful marketers need to know their craft inside-out while building strong connections within their industry. But beyond that, what separates a good B2B marketer from a[...]

Do you know that feeling when you post something on social media and just hope it resonates with your audience? Maybe it’s a clever meme, a behind-the-scenes peek, or a heartfelt story about your brand’s journey. But let’s be honest—how do you actually know if it’s hitting the mark? Sure, a few likes roll in, maybe a[...]

In the ever-evolving digital marketing landscape, the ability to craft compelling and engaging content is paramount. Whether it's writing blog posts, creating social media captions, or drafting persuasive ad copy, marketers are constantly seeking ways to enhance their writing prowess and streamline their creative[...]

It's no secret that it takes hard work and dedication to forge strong relationships with your customers, but the rewards of a successful connection are timeless. Did you know that a5% increase in customer retention can result in an increase in company revenue by 25-95%? This statistic, found by Frederick Reichheld of[...]

Throughout 2022, in digital marketing, there have been a series of challenges and transformations, both for social media platforms and consumers.For example, B2B organizations had the most success with content marketing through webinars, online courses, and virtual events. 

Your business-to-business (B2B) company connects with potential clients through your website, email newsletters, and in-person events like trade shows and conferences. But what about audio? According to the Pew Research Center, over 30% of Americans have listened to at least one podcast in the past month—that’s over[...]

As a marketer, you're probably familiar with the power of automation in your workflow and how you can easily set up alerts on your favorite keyword searches and get notified when someone writes about them. With the power of AI, you can automatically categorize prospects based on their data profiles or use machine[...]

LinkedIn is one of the best free marketing tools to drive leads and close sales. However, with so many businesses using the platform, it can be hard to stand out from the crowd. Here are some B2B marketing tips to help you make the most of your efforts on LinkedIn and drive more sales through the platform.

In our search for a business-to-business marketing strategy with a high return on investment, we tried a variety of technologies and frameworks. Some of the frameworks were already popular; others, even though they were less well-known, proved to be a real surprise. We analyzed corporate B2B marketing frameworks and[...]