Ever since the dawn of pay-per-click advertising, advertisers have been concerned about PPC click fraud and how to stop it from happening on their ads. Click fraud happens when bots and other automated computer programs or even competitors click on your ads instead of real users. This results in wasted ad spend,[...]
As we’re slowly approaching the end of a quite turbulent year, we wonder if what we did during this time will still be relevant from now on. When it comes to digital marketing, however, PPC Campaigns still prove to be effective marketing tools that will stick around.