Tag - Business intelligence

Ah, artificial intelligence. By now, you’ve heard about it in every marketing webinar, read countless think pieces, and maybe even experimented with tools like ChatGPT or DALL-E. But let’s be honest — AI can still feel like a mystery. Sure, it sounds fancy, but what’s it actually doing for marketers? And more[...]

You know the saying, "It's not what you know, but who you know"? Well, in B2B marketing, it's kind of both. The game has changed, and today's most successful marketers need to know their craft inside-out while building strong connections within their industry. But beyond that, what separates a good B2B marketer from a[...]

As we reach the midpoint of 2024, the challenges in B2B marketing are becoming increasingly complex. Marketers face heightened economic uncertainty, impacting B2B buyers' willingness to make significant purchases. Additionally, organizational processes and diverse stakeholder concerns further complicate the buying[...]

Getting a new tool for your business can improve your ROI and accelerate growth. However, many tools require complicated onboarding processes that take up the time otherwise used for anything from generating leads or increasing sales efficiency.

When it comes to marketing automation, HubSpot is among the top choice[...]

Back in February, Gartner estimated that the business intelligence and analytics market would reach $18.3 billion in 2017, a 7.3% increase over 2016. With that in mind, we’ve decided to create a study on how several European countries approach this topic, and what their stance is on business intelligence outsourcing.