In today's interconnected world, social media has become an indispensable tool for businesses, enabling them to connect, engage, and build relationships with their target audience. While social media platforms have traditionally been associated with B2C (business-to-consumer) interactions, their significance in the[...]
How to make social media your best inbound marketing partner
When preparing the inbound marketing strategy for your business, don’t forget about one very important key ingredient which is social media. This plays a crucial part in promoting your carefully crafted and tailored content and helps to maximize its reach to your target audience.
How To Create An Effective B2B Social Media Strategy
Over the years, social media has turned into an essential instrument for B2B tech companies. A study by B2B Technology Content Marketing revealed that almost 96% of tech businesses use social media content as their first marketing tactic. Whether you're looking to engage with your followers through informational[...]
A Short Guide to Business Leads Through B2B Inbound Marketing
According to a HubSpot study, only 17% of the marketers feel that outbound practices produce high quality leads for sales. Therefore, many marketers have chosen inbound marketing practices instead. B2B companies generate 67% more leads blogging per month than those that don’t. Search Engine Journal shows inbound[...]
7 Social Media and Marketing Tools for SMEs
In a global market dominated by large corporations and empowered customers, small and mid-sized enterprises (SMEs) are constantly trying to find new ways to stand out in the crowd and engage with their clients. Social media is a powerful branding tool and it’s essential to use it in the marketing mix. However, most[...]
2014 B2B Marketing keywords: Influence and Nurture (Our take on 2014 B2B marketing trends)
What better way to start a new year than to stay informed and prepare for future opportunities? B2B marketing arena makes no difference, on the contrary. It is already a fact that, with each passing year, marketing and social media are evolving faster and faster.
8 Ways to promote your new Facebook page for free
So you have this new marvelous website and a new Facebook page that you hope will make your audience love you. But you have to build this audience first. Where to begin? Here are number of ways to popularize your Facebook page and make everyone to „like” you:
The search for IT talent: how to recruit IT specialists using social networks
Hiring the right people to get the job done can be tough. The whole process starting with posting job announcements, to scheduling phone and face to face interviews translates into costs for the company. If you’re looking for developers with specific skill sets, then things tend to become even more complicated.