Tag - Social media marketing

When preparing the inbound marketing strategy for your business, don’t forget about one very important key ingredient which is social media. This plays a crucial part in promoting your carefully crafted and tailored content and helps to maximize its reach to your target audience. 

Many B2B companies have turned their backs on social media marketing. However, they have to realize that things have changed. Social media is a never-ending and shifting landscape. If your business never engages in experimenting, then it will never leave its comfort zone - you might as well hang a “Closed” sign on[...]

“How do I get more visitors on my website? I need more traffic!” This is perhaps the most common question we get from our clients.

During their visit to USA last week, our own Loredana Niculae (CEO) and Oana Burghelea (COO), were invited to one of the hottest Social Media radio shows, Desocial Strategies, hosted by Jeffrey DeSocio on one of the leading online business radios in US, UR Business Network.

It is a truth universally acknowledged that every sales process has to start with creating a new connection with a potential customer, and this is particularly true for B2B sales. For some years now, social media has created the perfect environment to foster meaningful connections with our target audience.

Marketing automation tools allow companies to streamline marketing tasks and workflows, in order to increase operational efficiency. According to IDC the market for these kinds of tools will reach $4.8 billion in 2015. Large enterprises have already found value in marketing automation technologies, the early adopters[...]

Marketing automation tools allow companies to streamline marketing tasks and workflows, in order to increase operational efficiency. According to IDC the market for these kinds of tools will reach $4.8 billion in 2015. Large enterprises have already found value in marketing automation technologies, the early adopters[...]

The rapid spreading of mobile devices and the photo editing tools that are easier and easier to use allowed us all to become publishers. Marketers in all industries noticed how much brand engagement they receive if they communicate with images rather than words. Visual content is on the rise since 2012 but in 2014 it[...]

In a global market dominated by large corporations and empowered customers, small and mid-sized enterprises (SMEs) are constantly trying to find new ways to stand out in the crowd and engage with their clients. Social media is a powerful branding tool and it’s essential to use it in the marketing mix. However, most[...]