3 Tips for Creating a Successful Marketing Measurement Plan for 2023
PPC for B2B lead generation: a fast and effective sales tactic during crisis
Have you decided to innovate your products or services since the Coronavirus outbreak? If so, is your new objective to generate leads for them? Or build awareness? Then the fastest way to do this is through a PPC strategy! This strategy is especially useful when a business wants to gain results quickly. In this[...]
Successful B2B Marketing Strategy Plan
B2B now enters an experience era with data driven marketing and advertising as measurement and analytics are the new way of taking decisions on a business and at the marketing leadership level.
Success in today’s fast-changing global business-to-business (B2B) environment requires more than simply ensuring sales[...]
How to build your B2B LinkedIn marketing strategy
It’s a no-brainer that LinkedIn is the ideal social media platform when professionals want to connect, build professional communities, do business and build a reputation as a thought leader in a field. But what are the marketing features that you can leverage from the platform itself so that you achieve business[...]
Online Events: Is Your Business Following the Latest Trend?
Once the Coronavirus pandemic started to impact society and businesses in particular, everyone’s attention moved to the online content. There are many reasons why individuals started paying more attention and becoming more engaged in online events.
Web development: a marketing strategy that attracts the eye during crisis
In times of crisis, businesses that still want to accomplish their B2B marketing goals have to concentrate their efforts on their websites, as their main gateway to new clients. A fully-functional and user-friendly website should be the foundation of a solid B2B marketing strategy lies in web development.
4 tactics that can boost your B2B lead generation efforts during crisis
A research from HubSpot shows that 61% of marketers say generating traffic and leads is their top challenge. To have a significant impact, B2B lead generation activities must be constant and remain one of the top priorities for those who seek to have a continuous flow of qualified leads.
How companies are reinventing their business plans to fight Covid-19
As the pandemic is forcing industries to rethink their strategies, reconsidering your business' activities should be one of the first things to start your business continuity plan with.
With a focus on how businesses should better face the dynamic market reality, we will give some insights about how your business can
How to grow your B2B pipeline in challenging times?
This one is not another article about how hard it is to keep your business on track these days in which COVID-19 takes over a lot of companies and creates panic. I know it seems hard to see the bright side of all of this, but believe me, as a Founder of a Marketing Company that is up and running for more than 14[...]
Crisis communication plans that flatten business panic during Covid-19
We have seen how the situation of the Coronavirus outbreak is quickly transforming everything, from our daily hygiene habits, to how businesses are turning towards the community, to overcome this situation together.
As a marketing company, we adopted quick measures to keep our business going and to protect our[...]