It’s a no-brainer that LinkedIn is the ideal social media platform when professionals want to connect, build professional communities, do business and build a reputation as a thought leader in a field. But what are the marketing features that you can leverage from the platform itself so that you achieve business[...]
When it comes to deciding what options you have regarding who should be responsible for your B2B marketing plan, you can pick from these 4 main options: in-house team, a contractor, external marketing agency or a hybrid combination between the first three. Obviously, each solution has its own strong points and[...]
With B2B Marketing becoming more complex and tailored to each individual in the pipeline, companies are facing new dilemmas in terms of identifying the right buyer personas, or creating the buyer journey, or choosing the marketing channel that will work best for their business.
We can notice that a company needs one form or another of marketing to put itself out there in the market and drive sales for the business, but the question that many entrepreneurs are still pondering over is: should I have an in-house team or an external marketing team? The answer to this depends on many things[...]
Any company understands the importance of marketing for both its visibility and long-term growth. But taking the right decisions to develop the right marketing strategy for a company can be challenging. HubSpot offers a comprehensive report on the current state of inbound marketing and sales strategy, which you can[...]
Your marketing department should use marketing frameworks. Why? Because they can overcome the moments of insecurity and instability in the process of marketing strategy implementation. Building a medium-long marketing strategy is recommended when you have to manage budgets and set business objectives.
The main goal of every B2B Tech startup is to achieve growth. Having a great product or service is essential for growth, but it won’t be enough. Your business also needs an effective marketing strategy, one that will show the strengths of your product or service to the right clients and investors. Defining the best[...]
Eastern Europe is well-known as an important hub of IT outsourcing companies. But as East Asia, particularly India, has been seen the top outsourcing region, companies based in Eastern Europe have to market their advantages at the very best. This does not mean spamming companies with emails all over Europe or United[...]