B2B now enters an experience era with data driven marketing and advertising as measurement and analytics are the new way of taking decisions on a business and at the marketing leadership level.
Success in today’s fast-changing global business-to-business (B2B) environment requires more than simply ensuring sales[...]
Once the Coronavirus pandemic started to impact society and businesses in particular, everyone’s attention moved to the online content. There are many reasons why individuals started paying more attention and becoming more engaged in online events.
In times of crisis, businesses that still want to accomplish their B2B marketing goals have to concentrate their efforts on their websites, as their main gateway to new clients. A fully-functional and user-friendly website should be the foundation of a solid B2B marketing strategy lies in web development.
A research from HubSpot shows that 61% of marketers say generating traffic and leads is their top challenge. To have a significant impact, B2B lead generation activities must be constant and remain one of the top priorities for those who seek to have a continuous flow of qualified leads.
Have you decided to innovate your products or services since the Coronavirus outbreak? If so, is your new objective to generate leads for them? Or build awareness? Then the fastest way to do this is through a PPC strategy! This strategy is especially useful when a business wants to gain results quickly. In this[...]
As the pandemic is forcing industries to rethink their strategies, reconsidering your business' activities should be one of the first things to start your business continuity plan with.
With a focus on how businesses should better face the dynamic market reality, we will give some insights about how your business[...]
This one is not another article about how hard it is to keep your business on track these days in which COVID-19 takes over a lot of companies and creates panic. I know it seems hard to see the bright side of all of this, but believe me, as a Founder of a Marketing Company that is up and running for more than 14[...]
We have seen how the situation of the Coronavirus outbreak is quickly transforming everything, from our daily hygiene habits, to how businesses are turning towards the community, to overcome this situation together.
As a marketing company, we adopted quick measures to keep our business going and to protect our[...]
While certain businesses are facing a state of inactivity due to the current crisis, company owners must keep their business on float, taking the necessary measures in following a strategic plan for ensuring business continuity as a solution to Covid-19 consequences. Under this context, we gathered information on[...]
When we think about businesses that use B2B marketing, we will most likely create this perception of a serious identity, shaped around logical values, where emotion remains on the secondary plan. But it turns out that this is only a common misconception since people working in organizations are influenced by[...]
