Tag - Marketing strategy

Ah, artificial intelligence. By now, you’ve heard about it in every marketing webinar, read countless think pieces, and maybe even experimented with tools like ChatGPT or DALL-E. But let’s be honest — AI can still feel like a mystery. Sure, it sounds fancy, but what’s it actually doing for marketers? And more[...]

Artificial Intelligence (AI) is no longer a concept from the future, but a tangible and impactful part of our present, especially in the world of B2B marketing. It's safe to say that the application of AI in this sphere has revolutionized several aspects, one of the most significant being customer segmentation. But[...]

Artificial Intelligence (AI) continues to be a topic of discussion, largely due to the effect it has had on the way strategies are now executed and put into action. But what makes it so important? AI's significance lies not just in its technological prowess but also in its strategic application by specialists.

For[...]

As the use of Artificial Intelligence (AI) becomes more widespread across different industries, its impact in the marketing landscape is becoming increasingly evident. With its promising capabilities, such as predictive analytics and personalized customer experiences, AI presents an exciting opportunity for marketers.[...]

We understand that making a business decision can be challenging, especially when it comes to implementing new technology. Here, we address the five most common objections we encounter when discussing our Fractional AI CMO service, and we provide insight into why these concerns can be addressed.

In a world of uncertainty, one thing is for sure - marketing strategies continue to evolve at super high speed. The terms "Marketing Automation" and "AI CMO" (Artificial Intelligence Chief Marketing Officer) frequently come up in discussions, often interchangeably. However, while they both use technology to enhance[...]

Identifying high-value accounts is not only crucial but also the first step in developing a successful Account-Based Marketing (ABM) strategy. By focusing your marketing efforts on the accounts that are most likely to convert into customers, you can majorly improve your chances of achieving your marketing goals and [...]

Have you decided to innovate your products or services since the Coronavirus outbreak?  If so, is your new objective to generate leads for them? Or build awareness? Then the fastest way to do this is through a PPC strategy! This strategy is especially useful when a business wants to gain results quickly. In this[...]

B2B now enters an experience era with data driven marketing and advertising as measurement and analytics are the new way of taking decisions on a business and at the marketing leadership level.

Success in today’s fast-changing global business-to-business (B2B) environment requires more than simply ensuring sales[...]