Tag - Marketing news

GDPR (General Data Protection Regulation) is dominating the headlines for all the wrong reasons. Whilst industry commentators and journalists have focused on the huge fines and reputational damage associated with non-compliance, few have actually pinpointed the advantages for businesses. I am not going to go over the[...]

Startup Weekend is a global grassroots movement dedicated to aspiring entrepreneurs (developers, business people, marketers). In just 54 hours, a group of people learn the basics of founding a startup and how to develop the best strategy meant to successfully launch a product or service.

Imagine that you had finished an important online campaign for your company or brand and now you have to evaluate the communications results. There are several online monitoring tools that will allow you not only to measure the campaign’s results, but also to monitor and manage your online presence.

We live in the era of Marketing 3.0 – the value-centric marketing. Thinking as a consumer, not a marketer is now more important than ever before. Marketing 3.0 has to meet consumers’ both emotional and rational needs. Your marketing strategy needs to center on consumers, not on your company. 

As human beings we have a natural tendency to share our good or bad experiences. We enjoy our great moments with the ones we love and seek for support in times of need. We seek approval, advice or support. Social media networks made it so easy for us to broadcast our lives and any experience we share could influence[...]

As human beings we have a natural tendency to share our good or bad experiences. We enjoy our great moments with the ones we love and seek for support in times of need. We seek approval, advice or support. Social media networks made it so easy for us to broadcast our lives and any experience we share could influence[...]

The financial and banking industries are sectors where success is strongly related to reputation, brand image, customer relationship. Until now, social media has been quite of a thorny issue in this field, the conversations around this topic being filled with all sorts of misconceptions. This made the financial and[...]

The financial and banking industries are sectors where success is strongly related to reputation, brand image, customer relationship. Until now, social media has been quite of a thorny issue in this field, the conversations around this topic being filled with all sorts of misconceptions. This made the financial and[...]

The main idea behind Inbound Marketing is to help your prospects find you, learn about you, even before they decide they need you. The awareness you will create via organic search will later translate into brand preference and ultimately, into leads and revenue.

Romanian Management Consultancies Association – AMCOR celebrated its 20 years of activity on the Romanian market by organizing an event we also attended. The focus was on the launching of the book “Consultant in Romania”, the first consulting book written entirely by senior Romanian consultants.