You may be wondering what are some of the best practices and business models when taking your B2B scale-up abroad. If you are interested in "What is Internationalisation for a B2B Business?" you may want to check out this blogpost.
These days, noise is a significant distraction and causes a lack of sales and marketing productivity. If you do not have a repository like a CRM, a transparent flow process for all traffic and interaction sources, you are probably wasting more than 80% of your prospects. Studies show that active lead nurturing and[...]
Jack Ma found Alibaba on the philosophy that the future belongs to SMB. Building on this, I believe that at the forefront of future innovations are scales-ups in technology. Taking such business-to-business to international markets equips them with the tools to GROW and succeed while mitigating a lot of risks that[...]
Nowadays, B2B marketing is becoming more complex, personalized and tailored to each individual in the pipeline, encouraging a two-way conversation in a world that is already full of buzz and noise and fighting for the client's attention. Technology companies face the dilemma of the 74% of their business buyers[...]
In over 10 years of working in an IT-related field I've seen major progress in company images, external and internal partnerships, even in the way companies promote themselves. A single chapter remains overlooked: the price!!!