Marketers are responsible for giving potential customers all the information they need to make a purchase decision, maintaining brand awareness during the consideration phase, and being prepared to close the deal at the moment of decision. Building relationships with leads needing more time to buy is an ongoing[...]
Landing pages are an indispensable part of your digital marketing strategy and a powerful lead generation tool for your business. Effectively optimized landing pages will help you capture relevant information from your visitors in exchange for the valuable content you have to offer. But what are the challenges that[...]
In recent times, companies have been struggling to attract new leads for further expansion. The amount of data and prospects on multiple platforms that marketers need to go through is immense, therefore identifying qualifying leads is harder now more than ever. In this article, we’ll take a more in-depth look at a few[...]
Once the Coronavirus pandemic started to impact society and businesses in particular, everyone’s attention moved to the online content. There are many reasons why individuals started paying more attention and becoming more engaged in online events.
When you start writing a new piece of content, whether it’s a blog article or an eBook, you write it as a response to your readers’ questions and you put yourself in their shoes. So why not do exactly the same thing when creating a new call-to-action (CTA) button? Think about how a CTA button will help your readers[...]
If you are a marketer in the IT space, you know how difficult it is to find new methods to increase lead generation and attract new customers. The sales pipeline has become an extended buying cycle for IT companies, which spend more time on the innovation process and product development, than on promoting the services[...]