In this article, you will learn how Google Ads B2B prospecting will help you reach a wider audience with digital marketing PPC strategies. We will summarize the findings from the B2B Academy Google Ads workshop. Here are some of the key takeaways from going through the Google Ads workshop and how this will help you[...]
8
Apr
PPC for B2B lead generation: a fast and effective sales tactic during crisis
Have you decided to innovate your products or services since the Coronavirus outbreak? If so, is your new objective to generate leads for them? Or build awareness? Then the fastest way to do this is through a PPC strategy! This strategy is especially useful when a business wants to gain results quickly. In this[...]
18
Oct
4 Main Benefits of Using PPC Advertising
For those who do not know, PPC or Pay-Per-Click is a form of paid advertising based on search engines like Google, Bing or Yahoo. Pay-per-click means that your ads can be displayed at each relevant search, but you will only be charged when users click on your ad. Beautiful, right?
