Artificial Intelligence (AI) is no longer a concept from the future, but a tangible and impactful part of our present, especially in the world of B2B marketing. It's safe to say that the application of AI in this sphere has revolutionized several aspects, one of the most significant being customer segmentation. But[...]
Artificial Intelligence (AI) continues to be a topic of discussion, largely due to the effect it has had on the way strategies are now executed and put into action. But what makes it so important? AI's significance lies not just in its technological prowess but also in its strategic application by specialists.
We've debated a lot about AI lately and how it has opened up avenues for efficiency and precision that were previously unattainable. One such area where it proves to be invaluable is in conducting digital content audits. For Fractional CMOs aiming to align their content strategy with their marketing goals and boost[...]
The buzz of Artificial Intelligence (AI) has revolutionized various industries, and marketing is no exception. As a fractional CMO navigating the B2B landscape, using machine learning can help build a robust and effective content strategy. Here's a guide to understanding how this powerful technology can fuel your[...]
Without a doubt, the customer experience's future depends on generative AI. It's no longer a question of if you should look to automate your service; 88% of business owners say their clients' attitudes towards automation have improved over the past year.
Being part of a B2B business, you're likely familiar with the concept of the marketing flywheel. This customer-centric model focuses on attracting fresh new leads, converting them into prospects, transforming those prospects into customers, and ultimately turning those customers into brand promoters. However, what[...]
As a B2B tech company owner, the challenge of maintaining relevance and a competitive edge in an ever-evolving market landscape is real. More than ever, businesses are seeking effective ways to drive growth, streamline operations, and make data-driven decisions. One answer to these pressing issues lies in[...]
In today's fierce business world, a compelling brand narrative and strategic marketing are pivotal to success. This notion rings true for our protagonist, Sarah, the founder of a B2B tech startup. She’s leading a team of committed professionals, developing software solutions that cater specifically to small and[...]
As we navigate the world of digital marketing, there's no escaping the mention of artificial intelligence (AI). AI has redefined and reshaped traditional marketing approaches, proving to be a game-changer. One particular role that has sparked intrigue and curiosity is that of the AI CMO, or to be more specific, the [...]
Welcome to our latest deep-dive into the world of digital marketing - today, we're focusing on Midjourney, a revolutionary tool that leverages AI to create stunning visuals for various business uses. Whether you're a marketer, a business owner, or an entrepreneur, understanding how to maximize the potential of[...]