Tag - Social media strategy

In today's interconnected world, social media has become an indispensable tool for businesses, enabling them to connect, engage, and build relationships with their target audience. While social media platforms have traditionally been associated with B2C (business-to-consumer) interactions, their significance in the[...]

You have a limited marketing budget. You should consider which marketing channels to prioritize when you begin to determine where and how to deploy your budget. Quality, as is often the case, trumps quantity. Sure, you could try to accomplish "a little bit of everything," but is that the most efficient use of your[...]

67% of B2B purchases are influenced by digital channels (Google). Nowadays, the percent is even bigger, due to the accelerated digitization of the B2B sales - around 80%.

After discussing how NGOs can use social media to promote their causes by accessing Google Ads grants, it's time to bring to your attention some top-notch social media campaigns performed by UNICEF.

In this article, we will cover the following:

• Top 10 most creative UNICEF digital marketing campaigns
• The Unicef[...]

Each year, marketers must keep their ears and eyes open to the latest trends, all with the common goal of meeting consumer demands for a more tailored, unified experience. B2B businesses must integrate the omnichannel approach in their marketing strategies to personalize the customer experience across different[...]

As we prepare to enter 2020, it is the perfect opportunity to take some time and reflect on the winning content marketing strategies that had top results in 2019. The latest report published by WeContent shows that Facebook is the most popular social media platform on the Romanian market. For more insightful stats,[...]

Comparing companies that choose not to brand with those which are branded, findings show branded companies have a 28% less turnover rate than those from the other category.

Over the years, social media has turned into an essential instrument for B2B tech companies. A study by B2B Technology Content Marketing revealed that almost 96% of tech businesses use social media content as their first marketing tactic. Whether you're looking to engage with your followers through informational[...]