Each year, marketers must keep their ears and eyes open to the latest trends, all with the common goal of meeting consumer demands for a more tailored, unified experience. B2B businesses must integrate the omnichannel approach in their marketing strategies to personalize the customer experience across different[...]
67% of B2B purchases are influenced by digital channels (Google, 2019). In 2020 the percent is even bigger, due to the accelerated digitization of the B2B sales - around 80%.
As we prepare to enter 2020, it is the perfect opportunity to take some time and reflect on the winning content marketing strategies that had top results in 2019. The latest report published by WeContent shows that Facebook is the most popular social media platform on the Romanian market. For more insightful stats,[...]
Over the years, social media has turned into an essential instrument for B2B tech companies. A study by B2B Technology Content Marketing revealed that almost 96% of tech businesses use social media content as their first marketing tactic. Whether you're looking to engage with your followers through informational[...]