The buzz of Artificial Intelligence (AI) has revolutionized various industries, and marketing is no exception. As a fractional CMO navigating the B2B landscape, using machine learning can help build a robust and effective content strategy. Here's a guide to understanding how this powerful technology can fuel your[...]
Content marketing has become an essential part of the Business Development Strategy for most businesses, and it’s one of the easiest ways to generate more leads and sales. You need to consider how your content can be helpful to your target audience and create engaging stories so that people will pay attention to what[...]
Starting with the Hummingbird update, the way the search engine produced query results was changed. As a result of the algorithm update, Google can now understand search queries with more nuance and closeness to human thought. Before the release of Hummingbird, Google's search results would always provide a precise[...]
Your landing page is designed for a specific purpose, and the main objective is to convert visitors into leads. But until this action is reached, there are a few steps to consider. You've come to the right place if you're looking for innovative solutions to have a landing page that attracts conversions for your B2B[...]
Content Marketing is one of the essential parts of every company, regardless of industry or activity. A strong content strategy is guaranteed to help you drive traffic, increase conversions, and establish your brand online.
As we prepare to enter 2020, it is the perfect opportunity to take some time and reflect on the winning content marketing strategies that had top results in 2019. The latest report published by WeContent shows that Facebook is the most popular social media platform on the Romanian market. For more insightful stats,[...]