Tag - Abm strategy

The last few years have been quite an exciting time for data-driven marketers, with the ability to continually refine audience segmentation and targeting and take advantage of the advanced functionality available in marketing automation platforms. 

ABM defines the synergy between marketing and sales teams, capable of closing large and complex deals with a specific number of high-value accounts. The process of identifying these accounts adds an extra stage to the inbound marketing process, which is vital for an ABM approach. 

In preparation for our latest ABM Training Course on Account Based Marketing and Sales Automation, we would like to give you a sneak peek into what we’re going to discuss - for example, how can you generate large accounts through ABM!