Tag - Abm strategy

As we reach the midpoint of 2024, the challenges in B2B marketing are becoming increasingly complex. Marketers face heightened economic uncertainty, impacting B2B buyers' willingness to make significant purchases. Additionally, organizational processes and diverse stakeholder concerns further complicate the buying[...]

Artificial Intelligence (AI) is no longer a concept from the future, but a tangible and impactful part of our present, especially in the world of B2B marketing. It's safe to say that the application of AI in this sphere has revolutionized several aspects, one of the most significant being customer segmentation. But[...]

Identifying high-value accounts is not only crucial but also the first step in developing a successful Account-Based Marketing (ABM) strategy. By focusing your marketing efforts on the accounts that are most likely to convert into customers, you can majorly improve your chances of achieving your marketing goals and [...]

Account Based Marketing (ABM) is something you might already be familiar with if you've been in marketing for a while. It is a marketing strategy that concentrates resources on a select group of target accounts within a market and employs individualized campaigns to engage accounts. The result is higher revenues in a[...]

The last few years have been quite an exciting time for data-driven marketers, with the ability to continually refine audience segmentation and targeting and take advantage of the advanced functionality available in marketing automation platforms. 

ABM defines the synergy between marketing and sales teams, capable of closing large and complex deals with a specific number of high-value accounts. The process of identifying these accounts adds an extra stage to the inbound marketing process, which is vital for an ABM approach. 

In preparation for our latest ABM Training Course on Account Based Marketing and Sales Automation, we would like to give you a sneak peek into what we’re going to discuss - for example, how can you generate large accounts through ABM!