Tag - Gdpr

Ever since the General Data Protection Regulations, also known as GDPR, have been approved in May 2018, many B2B companies were strained to quit or adjust their email marketing strategies. With over 269 billion emails sent every day, there’s no wonder why email marketing is such a hot topic for general data protection

GDPR (General Data Protection Regulation) is dominating the headlines for all the wrong reasons. Whilst industry commentators and journalists have focused on the huge fines and reputational damage associated with non-compliance, few have actually pinpointed the advantages for businesses. I am not going to go over the[...]