Tag - B2b marketing inbound

In 2023, email marketing platforms began restricting the use of cold emailing due to privacy concerns and declining effectiveness. Cold emailing is becoming increasingly unviable, with conversion rates ranging between just 0.7% and 4.0% and low open rates.

As business-to-business (B2B) specialists, we always believed this sector would thrive in the long run. However, in the past two years, many businesses have struggled to keep up with the ever-changing digital landscape. This has impacted all industries, and departments within the company have had to create creative[...]

We all know the importance of a good SEO strategy. Studies have shown that 61% of marketers named SEO a priority in their business, and understanding how to optimize your website and content, helps you stay at the top of searches. 

Most consumers no longer pay attention to the constant barrage of advertisements from conventional outbound marketing methods. By providing consumers with valuable content and answers, inbound marketing has a greater chance of creating new leads or closing existing ones than outbound marketing. In addition, a current[...]