In our search for a business-to-business marketing strategy with a high return on investment, we tried a variety of technologies and frameworks. Some of the frameworks were already popular; others, even though they were less well-known, proved to be a real surprise. We analyzed corporate B2B marketing frameworks and[...]
Webinars are currently one of the most affordable ways to sell your company online because they can instantly generate leads and sales and reach hundreds or thousands of people at once. A recent report showed that webinar activities increased by 167% in just one year, with 42% of marketers that hosted webinars in[...]
Content marketing has become an essential part of the Business Development Strategy for most businesses, and it’s one of the easiest ways to generate more leads and sales. You need to consider how your content can be helpful to your target audience and create engaging stories so that people will pay attention to what[...]
The last few years have been quite an exciting time for data-driven marketers, with the ability to continually refine audience segmentation and targeting and take advantage of the advanced functionality available in marketing automation platforms.
Marketers frequently assess the effectiveness of campaigns and channels. Opens, clicks, unsubscribes, and purchases might all be important email analytics. It might be cost-per-click and cost-per-conversion for PPC advertisements.
In the context of last year’s changes concerning data privacy (GDPR and California Consumer Privacy Act), online data collection has an altered growth. These data protection regulation had a massive impact on marketing activities as well. B2B marketers can't use anymore personal details to run targeted campaigns, and[...]