Investing in a marketing automation platform is a big decision for your business. As the head marketing leader, your performance, and perhaps career, depends on how well you set-up and manage your marketing technology and automation.
Pardot vs HubSpot, even with technology and automation, true 1-to-1 people-based marketing automation, AI and personalization is incredibly hard to achieve. For companies to be successful, they must focus on building comprehensive buyer journeys and customer-centric campaigns. Marketers should leverage systems that[...]
When focusing on marketing automation, your strategy and approach sometimes matter more than the tool that you use. Because of that, you shouldn’t develop your business based on a marketing automation platform, but the other way around, such that you can produce relevant lead data or marketing and sales results. After[...]