Nowadays, agility is critical and customers become more tech-savvy. Companies wonder how to adapt their offerings better to suit their customers' needs better. While advertising is an integral part of many companies, there is a constant effort geared towards generating increasing website traffic. Leads from SEO or PPC[...]
Google Ads: Common Traps You Want to Avoid
Google Ads is an important part of content marketing. Like with any content marketing tool, Google Ads’ goal is to reach your specific customers, bypassing any third-party media, and providing relevant content for them.
Google Ads: B2B Prospecting Strategies and Tactics
In this article, you will learn how Google Ads B2B prospecting will help you reach a wider audience with digital marketing PPC strategies. We will summarize the findings from the B2B Academy Google Ads workshop. Here are some of the key takeaways from going through the Google Ads workshop and how this will help you[...]
Which Paid Advertising platform works best for your B2B business?
In the context of last year’s changes concerning data privacy (GDPR and California Consumer Privacy Act), online data collection has an altered growth. These data protection regulation had a massive impact on marketing activities as well. B2B marketers can't use anymore personal details to run targeted campaigns, and[...]