As a marketer, you're probably familiar with the power of automation in your workflow and how you can easily set up alerts on your favorite keyword searches and get notified when someone writes about them. With the power of AI, you can automatically categorize prospects based on their data profiles or use machine[...]
B2B Marketing Tips That Help You Drive Leads on LinkedIn
LinkedIn is one of the best free marketing tools to drive leads and close sales. However, with so many businesses using the platform, it can be hard to stand out from the crowd. Here are some B2B marketing tips to help you make the most of your efforts on LinkedIn and drive more sales through the platform.
Get the most out of LinkedIn Groups
Linkedin it’s one of the most important B2B social networks out there. It offers you great opportunities to really get to know and engage your targeted audience, especially using Linkedin Groups.