In the ever-evolving digital marketing landscape, the ability to craft compelling and engaging content is paramount. Whether it's writing blog posts, creating social media captions, or drafting persuasive ad copy, marketers are constantly seeking ways to enhance their writing prowess and streamline their creative[...]
How Google Ads campaigns can help B2B tech companies
Did you know that 70% of buyers in B2B tech industries use search engines (and by search engines, we really mean mostly Google) when researching their next purchase? That’s why Google Ads campaigns are the sensible option for any B2B tech companies wishing to expand their user base.
B2B Marketing for Blockchain Companies
In a recent PwC study entitled "Blockchain is here. What's your next move?", 600 large enterprises across developed countries clearly outlined the need to follow the emerging blockchain technology trend. But as in a beautiful story, they do not know how. Furthermore, regulatory uncertainty and the lack of user trust[...]
5 Ways to Drive More Leads to your B2B Website
Every company has a website now, but not many get the full ROI out of it. How can you change that? There are a few necessary steps that any B2B company should take into account when they decide to invest time and resources to start generating leads on their websites. Step by step we will talk about each and one of[...]
Why Content Marketing Is the One Thing B2B Companies Should Focus On
Content marketing has undoubtedly gained a lot of focus in recent years, especially since the reach of the distribution channels has increased tremendously. Being committed to this type of marketing can make a world of difference in generating awareness, educating prospects and even current customers about the[...]
Why Content Marketing Is the One Thing B2B Companies Should Focus On
Content marketing has undoubtedly gained a lot of focus in recent years, especially since the reach of the distribution channels has increased tremendously. Being committed to this type of marketing can make a world of difference in generating awareness, educating prospects and even current customers about the[...]
The Benefits of Using Marketing Automation in B2B Companies
Marketing automation tools allow companies to streamline marketing tasks and workflows, in order to increase operational efficiency. According to IDC the market for these kinds of tools will reach $4.8 billion in 2015. Large enterprises have already found value in marketing automation technologies, the early adopters[...]
The Benefits of Using Marketing Automation in B2B Companies
Marketing automation tools allow companies to streamline marketing tasks and workflows, in order to increase operational efficiency. According to IDC the market for these kinds of tools will reach $4.8 billion in 2015. Large enterprises have already found value in marketing automation technologies, the early adopters[...]