ABM defines the synergy between marketing and sales teams, capable of closing large and complex deals with a specific number of high-value accounts. The process of identifying these accounts adds an extra stage to the inbound marketing process, which is vital for an ABM approach.
25
Sep
Is HubSpot the tool of choice for inbound?
[video width="1280" height="720" mp4="https://nnc-services.com/wp-content/uploads/2018/09/lumen5-video-6.mp4"][/video]
By
Loredana Niculae
B2B Marketing,
Digital Marketing,
HubSpot,
Hubspot Inbound,
Hubspot Outbound,
marketing automation
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