According to a study by American Business Media, B2B advertisers plan to increase their spending on digital advertising in the coming year, especially in search engine optimization and display ads.
How Google Ads campaigns can help B2B tech companies
Did you know that 70% of buyers in B2B tech industries use search engines (and by search engines, we really mean mostly Google) when researching their next purchase? That’s why Google Ads campaigns are the sensible option for any B2B tech companies wishing to expand their user base.
Better understanding your visitors with a little help from Google Analytics’ New Goals
Google Analytics has millions of fans everywhere there is a website, whether business one or personal blog. It is an indispensable tool beloved by marketers and and not only all around the world. But to remain on top, it is necessary to permanently adapt to ever changing needs. Therefore, last week Google Analytics[...]