Blog

In B2B marketing, it is essential to increase lead generation and to have an optimized marketing funnel. A relevant demand generation program is the key to accomplishing these goals since such a function enhances all the touchpoints your business will have with its stakeholders. 

Design thinking is a process that plays a significant role in problem-solving for businesses looking to achieve substantial results. To efficiently organize ideas, make decisions, improve operations, and gain more knowledge, design thinking comes into play, as a fusion of creative and critical thinking. 

In B2B RevOps, the prospecting strategy is a very pragmatic approach to a streamlined process that comprises the following stages:

In preparation for our latest ABM Training Course on Account Based Marketing and Sales Automation, we would like to give you a sneak peek into what we’re going to discuss - for example, how can you generate large accounts through ABM!

67% of B2B purchases are influenced by digital channels (Google). Nowadays, the percent is even bigger, due to the accelerated digitization of the B2B sales - around 80%.

Growing an influential brand requires careful planning and marketing done creatively. Having excellent collateral materials is an important part of implementing an effective strategy. As you may know, the primary purpose of marketing collaterals is to expand your business’ credibility and professionalism, while also[...]

The world is evolving and changing in irreversible ways. From increasing demands from tech-savvy customers to integrating automation in business operations, both organizations and employees need to acquire new skills to adapt to this landscape permanently.

Creating the right content strategy for your B2B business can be quite challenging, especially in the beginning because there are so many options to choose from. We know from experience how overwhelming this process can be, and unless you have an in-house specialist ready to guide you through the labyrinth of content[...]

Are there enough strategy frameworks for B2B companies?

With a B2B company, Account Based Marketing strategies are some of the most performant, 87% of B2Bs considering ABM as the most effective method for generating quality leads. As the market is constantly developing and these few aren’t enough to cover the request[...]

Google Ads is an important part of content marketing. Like with any content marketing tool, Google Ads’ goal is to reach your specific customers, bypassing any third-party media, and providing relevant content for them.