Author - Georgiana Ilascu

Growing an influential brand requires careful planning and marketing done creatively. Having excellent collateral materials is an important part of implementing an effective strategy. As you may know, the primary purpose of marketing collaterals is to expand your business’ credibility and professionalism, while also[...]

When it comes to Search Engine Optimization, every B2B company knows the importance of it. However, SEO for IT-based companies is especially crucial, because they have to deal with other businesses that are focusing most of their resources on having an effective online presence. According to NewsCred, 57% of IT B2B[...]

Improving your business’s organizational culture continuously is one of the most effective ways to attract top candidates. Furthermore, it will nurture your employer brand and remain competitive over other companies from a similar niche as yours. As stated by “The State of the American Workplace,” engaged employees[...]

According to a Linkedin study, more than 75% of employees research a company’s reputation before applying for a job, and almost 69% will refuse to work with you if they’re not satisfied with it. And for a good reason. The recruiting process has evolved tremendously in the past few years and there’s something that[...]

Ever since the General Data Protection Regulations, also known as GDPR, have been approved in May 2018, many B2B companies were strained to quit or adjust their email marketing strategies. With over 269 billion emails sent every day, there’s no wonder why email marketing is such a hot topic for general data protection

Blogging seems to be one of the easiest and fastest ways to draw attention to your company and most likely to your services. However, learn that blogging requires more than just some data scattered in a text. To establish yourself as an authority, redacting a good article takes a particular combination of audacity,[...]

Due to the constant evolution of modern technology and marketing, more and more customers are ordering goods and services over the Internet. According to Forrester’s latest report, in the United States, eCommerce sales are predicted to reach more than $500 billion by 2020. However, even though online shops can[...]

In a world where the internet has become a part of nearly every aspect of our lives, there’s no wonder why Content Marketing turned out as one of the most appreciated and effective marketing strategies of all times. According to the latest Technology Content Marketing Benchmarks, Budgets & Trends report, more than 69%[...]

Over the years, social media has turned into an essential instrument for B2B tech companies. A study by B2B Technology Content Marketing revealed that almost 96% of tech businesses use social media content as their first marketing tactic. Whether you're looking to engage with your followers through informational[...]

Nowadays companies struggle to distinguish and identify a consistent set of marketing metrics with their B2B marketing efforts. Measuring your campaign's outcomes increases visibility and allows real improvements to the effectiveness of marketing spend. Tech companies pay around 10% of their overall budgets on[...]