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Marketing Automation is no longer a novelty in the digital world, but instead it’s quickly becoming an integral part of our day-to-day lives. So it’s not surprising at all when the stats show that 75% of marketers currently use at least one type of Marketing Automation tools. What’s more, according to the new research[...]

In 2021 marketing teams did anything to capture and retain the customer's attention. Because of this, Account-Based Marketing took the center of the stage, and in this article, we will consider:

In the Ever-Changing World Of Technology and e-Commerce, one thing is sure: Nothing will stay the same. As you are browsing through the internet, you visit landing pages all the time, and their sole purpose is to encourage you to convert to a lead or customer.

In this article, we are going to see what are Best[...]

It’s a no-brainer that LinkedIn is the ideal social media platform when professionals want to connect, build professional communities, do business and build a reputation as a thought leader in a field. But what are the marketing features that you can leverage from the platform itself so that you achieve business[...]

If the strategy is our path to success, then this year's success was mostly related to account-based marketing and strategy centered around consumers like value-based sales. And it is important to know that it will continue and even expand in a whole new dimension. Consumers' behavior changed significantly in the last[...]

If you’re an entrepreneur that has a B2B Company, chances are you have heard of PPC (pay-per-click) advertising before. But, if you aren’t using it yet to promote your business, it can be hard to know where to start. Luckily, we have put together this guide on the 4 main benefits of using PPC advertising that will[...]

After discussing how NGOs can use social media to promote their causes by accessing Google Ads grants, it's time to bring to your attention some top-notch social media campaigns performed by UNICEF.

In this article, we will cover the following:

• Top 10 most creative UNICEF digital marketing campaigns
• The Unicef[...]

When it comes to Search Engine Optimization, every B2B company knows the importance of it. However, SEO for IT-based companies is especially crucial, because they have to deal with other businesses that are focusing most of their resources on having an effective online presence. According to NewsCred, 57% of IT B2B[...]

Getting closer to the year-end, we invite you to take a 2nd glance at the 2022 Digital Marketing Strategies and the impact on Paid Media. Due to budget limitations, marketing teams were hastening their digital transformations and working hard to provide a return on their digital marketing shortened budgets in 2020,[...]

A Google Ads strategy can always complement your marketing plan. The best part about Google Ads is that it allows for a serious amount of customization, flexibility, metric tracking, and more. This translates into Google Ads and PPC for B2B is an excellent avenue for lead generation and prospecting.