How Google Ads campaigns can help B2B tech companies

Did you know that 70% of buyers in B2B tech industries use search engines (and by search engines, we really mean mostly Google) when researching their next purchase? That’s why Google Ads campaigns are the sensible option for any B2B tech companies wishing to expand their user base. 

In this article, we will show you how some of the main benefits that a Google Ads campaign strategy can bring to your B2B tech company, including:

• Traffic
• Getting a great rank for high-competition keywords
• Market research
• Occupying more space
• Speed 
• Increased brand awareness
• Reaching more customers through their Gmail inbox
• Reconnecting with website visitors
• Other thoughts on how Google Ads campaigns can help B2B tech companies

Traffic

Using Google Ads is generally the most effective and useful way to drive traffic to your website. With the proper strategy and tactics, your B2B tech company can easily appear as one of the main Google search results. 

Getting a great rank for high-competition keywords

By using Google Ads, you can get to the top of the Google search results for keywords that you don’t organically rank for. Keywords such as high-competition terms or terms that return very crowded organic results (such as B2B tech industry listings) on the first page (which means that they’re very difficult to rank for organically no matter how hard you try) can be cut through by Google Ads so that your page can be at the very top of the results.

Market research

While you can find some data in Google Analytics, the majority of search terms are not reported. Google Ads, on the other hand, records data regarding all of the keywords used in your campaign, so that you’ll get a lot of information.

Occupying more space

Using Google Ads campaigns alongside SEO (Search Engine Optimization, or organic marketing) is an incredibly useful tactic. While you may rank high at the top of the organic search results for a keyword, it is even more useful to appear two times for the same term, for both the paid results and the organic results. A double search result can not only double the chance of a potential client clicking on your website and not on a competitor’s, but it will also serve to emphasize the importance of your B2B tech company.

Speed

Google Ads works much faster than SEO. Both SEO and Google Ads are marketing strategies that help B2B tech companies get ample leads and traffic, but a properly optimized Google Ads campaign can work much faster for a business to urge the top-most position in the search results.

Google Ads is considered much faster AND simpler because: 

• You can focus on multiple keywords at once
• You can turn the campaign on and off whenever you want to
• Ads that appear on top of the page get immediate visibility

That doesn’t mean that you should ignore traditional organic methods, as both should be used in conjunction with each other. That being said, with Google Ads you have a better chance of instantly getting more leads and traffic.

On the other hand, SEO, though very beneficial, is a long-term process. To rank for any keyword, it requires tons of perseverance and well-written articles, and also additional backlinks. And even then, it takes time for them to realize the required authority.

Increasing brand awareness

The best way to build brand awareness is by using Google’s Display Network. The Display Network allows you to leverage huge amounts of reach and numerous clicks. It is one of the ideal,  as well as the most cost-effective methods to increase the visibility of your brand, as much as possible.

Reaching more customers through their Gmail inbox

One of the most used marketing strategies in every business is email marketing, which is why Gmail ads are often helpful. Now Google has integrated native Gmail ads with Google Ads and has made it available to all the advertisers.

Usually, a Gmail ad appears in the promotion tab, but sometimes you might come across one on a social tab. Additionally, Gmail ads run on both desktops and mobiles.

Reconnecting with website visitors

One of the major benefits of Google Ads is reconnecting with your website visitors. To elaborate, your website might have visitors. These are people that have visited all the pages on your website but haven’t taken any action. Is there any way where one can remind them of you, and what you would do for them? This is where Display Remarketing and RLSA campaigns come into the picture.

Remarketing On Display Network:

This helps advertisers target visitors on different advertising-supported websites, using image ads. Assume that you run a travel business and a visitor is trying to find Thailand packages. Except for some reason, he decides to go away without purchasing.

Remarketing On Search Network:

Remarketing Lists for Search Ads (RLSA) the name indicates, it runs remarketing campaigns on the search network, which is very similar to display remarketing. Additionally, the advertiser must add keywords during this campaign. Now, Google ads can match the user’s search query with the keyword and the remarketing list. This helps Google to point out relevant ads for every search query.

Other thoughts on how Google Ads campaigns can help B2B tech companies

Google Ads campaigns are a sure way to get quick results for your B2B tech company. While SEO is an integral part of any marketing campaign, the results are nowhere near as fast as a Google Ads campaign.

It comes as no surprise then that any good marketing strategy for a B2B tech company includes comprehensive Google Ads tactics.

Learn how to get more customers through Google Ads by contacting our experts