The AI Disruption: How ChatGPT is Changing the Game for Marketers and SEOs

11 Apr

The AI Disruption: How ChatGPT is Changing the Game for Marketers and SEOs

By B2B Blogging, online marketing, SEO

After its debut by Open AI, Chat GPT has quickly become a market phenomenon worldwide. It’s used to write a variety of text, including copy, documentation, headlines, topic research, social media posts, and much more. 

The marketing field is split over the topic. When is it safe to use content created by an AI? What does a copywriter do in the age of ChatGPT?

This article will focus on one of these discussions: how valuable ChatGPT is for search engine optimization and the role of the copywriter in the AI era. 

Is Chat GPT bad for SEO?

As an AI language model, ChatGPT can generate text similar to existing content available on the internet. This situation can create issues with duplicate content, which can negatively impact SEO rankings. Google doesn't crawl the web and repeatedly stores millions of pages to show users the same content. Instead, they're looking for a database that uniquely indexes solutions, points of view, and concepts. 

After all, that's what people expect from a web search—making it easier for visitors to find their way around a vast online database of user-generated material.

If content created with ChatGPT becomes a standard, there will no longer be any way to tell one piece of content from another. A mediocre writer can currently outperform ChatGPT. This is because we live in a world where only some content is exceptional. Everything seems to be the same now.

Consider the impact on your competitors. What if they all use AI software to produce content on the same subject? There is no longer any difference. The content will overlap, so you must depend on backlinks and technical SEO to differentiate yourself.


Suppose your content involving AI makes it into the index, of course. If you submit it too late, Google might not even consider publishing your AI article. On the other hand, the same thing has been posted by one of your competitors. In what way is it helpful to index two similar articles? ChatGPT's use in SEO needs to be limited because of the difficulty in differentiating it from similar tools.

ChatGPT's general inaccuracy is another issue depending on it for SEO content development. The content posted on ChatGPT is always written with assurance and is often inaccurate. This is because the software uses a complex kind of predictive text to assemble readable information, similar to what you may use to compose a text message on your phone.

Content creation in the future: will robots take our jobs?

AI language models such as ChatGPT are practical tools that can generate high-quality content, but they are different from human creativity, critical thinking, and unique perspectives. Humans can interpret complex information, apply creative ideas, and provide a personal touch that AI language models cannot replicate.

This means that robots are unlikely to replace human content experts very soon. Instead, it's more likely that "working efficiently using tools like ChatGPT to create content" will replace "using human power and imagination to create content" in the job description of those specialists.

Rather than replacing humans, AI language models can augment our abilities and enable us to create content more efficiently and effectively. For example, businesses and content creators can use AI language models to generate initial drafts or suggest ideas, which human writers can refine and polish.

Checking the text for technical accuracy is essential. It is vital to test all code samples. Accounts must be formed, and the content's instructions must be walked through for any system, even hosted services. The article needs to be reviewed by a professional in the field covered. It requires adjustments that will smooth out the rough edges.

It is up to you to determine where to dig, how deep to explore, what form to give the hole, and what you will fill it with, but all AI-based content creation systems provide you the ability to dig a massive hole rapidly.

How to use ChatGPT correctly

Simple questions and suggestions can help you get started with content generation, but more complex interactions can give more convincing results.

  • Be clear and specific. More accurate answers may be given in response to ambiguous questions. When asking a question, it's best to provide as many additional details as possible and avoid using pronouns or imprecise phrasing.

  • Use keywords and phrases. Use topic-related keywords and phrases to improve Chat GPT's understanding of your question. It would be best to have the AI zero down on the essential parts of your request to give you a better answer.

  • Break down complex sentences. If your question is complicated or has multiple components, try dividing it into simpler ones. In this way, Chat GPT can provide more precise and comprehensive responses.

  • Be open to experimentation. Remember that Chat GPT-4 is an AI, so it will only sometimes get it right on the first try. So, have some patience and try new things. If the AI doesn't respond well, try reframing your request or adding more details.

What ChatGPT Can't Do for You

If you don't know precisely what kind of marketing strategy you need, ChatGPT won't be able to develop one for you. Instead, you'll have to tell it exactly what you need because it can only create a broad strategy based on the most likely approach found in the content you gave it.

When it comes to producing high-quality content, ChatGPT needs a built-in editor.

First, it needs to find out if it correctly identified the tone. Sometimes, it mentions a competitor, makes an incorrect claim, or produces false information.

ChatGPT cannot perform end-to-end testing of code samples by loading them into a test rig, registering with a service, and navigating the user interface. It can't objectively assess the content's usefulness for a specific purpose. It cannot consider all possible viewpoints on a problem and guarantee they have all been addressed.


It cannot empathize with users and predict their needs. It has no way of knowing whether anything is truthful or incorrect, rude or biased, culturally inappropriate or just plain nonsensical, and it has no sense of a company's principles and ethics.

We can't predict what will happen in the creative sector or how solutions like ChatGPT will be used. All we know for sure is that significant changes are on the horizon. Companies that can't adjust to the digital age's new technology may soon be left behind.

If you need help adapting to new trends, contact us, and let's find a way to put your company on top. 


Note: We used ChatGPT to generate ideas for this blog post.  

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