Author - Teodora Tatu

B2B contact marketing campaigns have numerous cost and effectiveness advantages, but, if they’re not run correctly, they can bring more losses than benefits.

Getting the B2B marketing budget right is an aspect that all companies should look into, regardless of their size. Paying attention to how each marketing dollar is spent eventually makes the difference between a positive and a negative ROI. In the case of new campaigns, where there’s no historical data to rely on,[...]

In the Digital Conference we hosted last month, we had an amazing speaker panel: Terri Mock - Chief Strategy and Marketing Officer @ Rave Mobile Safety, Monica Dumitriu - Head of Marketing @ FLOWX.AI, Matei Psatta - Co-founder & CMO @ TPS Engage and Daniel Bird - Channel Account Manager @ HubSpot. We asked them some[...]

How satisfied are you with the success of your company? Are you patting yourself on the back for accomplishing every goal? Smiling as you glance over your extensive list of accomplishments? Are you sitting on your laurels?

We hosted a digital conference around B2B Marketing Channel Performance a week ago. We had a fantastic speaker panel: Terri Mock - Chief Strategy and Marketing Officer @ Rave Mobile Safety, Monica Dumitriu - Head of Marketing @ FLOWX.AI, Matei Psatta - Co-founder & CMO @ TPS Engage and Daniel Bird - Channel Account[...]

If you’re not taking advantage of the power of infographics you're obviously losing out. Infographics are not only visually beautiful and entertaining to look at, but they are also a very successful marketing tool. Infographics combine the factual relationship to data with the design characteristics of visuals, which[...]

When you put a query into the Google search bar, you've probably seen the usual text ad that appears at the top of the Google results page. The Google Search Network relies heavily on text adverts, which are referred to as "text ads." They may be quite powerful and are an important part of the marketing mix for many[...]

You have a limited marketing budget. You should consider which marketing channels to prioritize when you begin to determine where and how to deploy your budget. Quality, as is often the case, trumps quantity. Sure, you could try to accomplish "a little bit of everything," but is that the most efficient use of your[...]

Nowadays, agility is critical and customers become more tech-savvy. Companies wonder how to adapt their offerings better to suit their customers' needs better. While advertising is an integral part of many companies, there is a constant effort geared towards generating increasing website traffic. Leads from SEO or PPC[...]

Marketers frequently assess the effectiveness of campaigns and channels. Opens, clicks, unsubscribes, and purchases might all be important email analytics. It might be cost-per-click and cost-per-conversion for PPC advertisements.