By b2b business objectives, Integrated Marketing, marketing automation
Money is the cornerstone of your business.
Due to budget limitations, your business is hastening with digital transformations and working hard to provide a return on its digital marketing strategy.
However, if your company’s not using an automated marketing system that works in the background alongside your active strategy, you’re losing money.
This article will help your business to lay the Foundations of Marketing Automation:
- What is Marketing Automation and how you can benefit from it
- 4 Reasons Business Should Use an Automated Marketing System
What is Marketing Automation Integration and what are the benefits?
Automation empowers marketers to develop highly efficient solutions for managing repetitive tasks. The use of integrated tools that assist organizations in launching effective marketing campaigns to target their ever-evolving customer base across diverse marketing segments also promotes rapid growth, constant innovation, and broader adoption by marketing companies that work towards exploring intelligent automation to increase operational agility.
We're noticing general trends in which marketers are showing more and more of a fondness to the mark tech stacks based on the integrated suites instead of a blend of best in breed providers. However, we can fairly admit that integrating more systems is a big challenge. They don't talk so quickly between them. Data is not exchanged; it is removed for one side, not reports or dashboard. It's still difficult to generate even between different systems like HubSpot, which has open APIs.
If it were to consider a drip marketing campaign that resulted in a sale, the best-case scenario for your business and marketing system is to be tightly integrated. Things that happen on one side are updated on the other.
An automated system spares you from the pain of having a middle man responsible for keeping the system aligned when the sales event. Instead, the sales event signals the start of an automated process, integrations are accountable for keeping the system lined up, and your marketing automation process gets updated.
Statistically, 75% of companies use marketing automation to build better customer relationship management, email marketing, marketing analytics, lead management, distribution management, and social media marketing.
In 2022, automation will accelerate across the enterprise into new technologies. As a result, organizations can leverage business process automation to carry out repetitive tasks and efficiently deliver end-to-end customer experiences with straightforward processing.
4 Reasons Firms Should Use an Automated Marketing System
Capturing Leads Across Multiple Platforms should not be reliant on a single person. Instead, with an automated process, your business can grab leads anywhere they can find you in the digital space: Website, Social Media, Ads, and so on.
Conventionally, we capture leads through forms. First, the prospects enter their information in a form, and this is added to a central location so that the marketing and sales team can nurture the lead further.
What’s great about this approach is that you can collect email addresses to add the person to your automated email sequence or collect their phone number and give them a call immediately if they’re more profound into the buyer’s cycle.
When you use automated marketing to capture these leads or their information, it promotes your business without the intense resources required in traditional marketing.
Once your company has captured a leads’ information, you need to Nurture the Lead Further. It’s a harsh truth, but many leads don’t turn into sales. A significant reason for losing a deal is that you’re not spending time educating and building a relationship with them appropriately. You must help the prospects move to the next stage in the buying cycle.
Through automation, especially email, you can nurture a lead in so many ways, such as educational content, providing information about your brand’s services, webinars, and so on.
The following big reason a company should use the automated tools is Conversion Rates.
Adding all of the lead’s information to a central database, and with the use of automation, you can determine the prospects in the sales funnel, and from here, you can convert these leads further.
Most businesses are spending a lot of money to get new clients, but it’s cheaper to Retain Clients. Also, by increasing customer value and loyalty, your company benefits more from the relationship you have already built and nurtured.
Here we have to mention some of the key benefits of automation integration in regards to your growing business:
- Maintaining regularity touchpoints with the clients
- Sending educational and engaging content, with the help of email marketing
- You can also use automation for reputation management and send review requests
When you’re able to retain more clients, you can spend more time focusing on the services you offer than filling up your lead pipeline.
And remember, the use of Marketing Automation Integration helps your business formulate effective business strategies, provide real-time customer insights, and identify customer data transactions and multichannel behavior.
Do you want to improve your company’s efficiency by automating significant marketing processes? Let us help you!
Our certified marketing team is more than happy to assist you in achieving your business goals.
