Marketing automation is on the rise. That is just a fact. The landscape is becoming more and more diverse by the passing day. From chatbots to big data, marketing automation is the next big thing.
Since marketing automation is becoming such an integral part of advertising, we have compiled a list of fun marketing automation statistics and facts to look at, but let’s start with some context.
What is marketing automation?
Marketing automation is the use of software to manage some or all of the procedures related to marketing in a company. With marketing automation, businesses can target customers with automated workflows across email, web, social, and text, for example. It helps with lead generation, nurturing, as well as with measuring overall ROI on campaigns.
Benefits of marketing automation
The current leading brands using marketing automation have their competitors beat when it comes to both sales and ROI. Digital advertising is heading towards full automation, so both revenues and the quality of ads are expected to rise.
80% of the top-performing companies using marketing automation technology for the last three or more years have already experienced the benefits of automation in terms of increased revenue and customer engagements.
Additionally, Email Monday reports that 63% of companies wholly or partly outsource marketing automation, which means the more significant part of the marketing automation industry is being outsourced at the moment. Only 37% of companies rely on themselves for their automation needs, while a mere 12% decide to leave it all to a specialist.
83% of marketers considered social media post scheduling to be suitable for automation, making social media the most popular use case.
Email marketing came in at a close second, with 75% of marketers considering it to be suitable for automation.
While the vast majority of marketers are comfortable with these use cases for automation, marketers are less enthusiastic about using automation software for outreach purposes. Less than a quarter (23%) of marketers consider automation software to be suitable for PR outreach or brand promotion.
This makes a lot of sense, as outreach communications and brand promotions need to be carefully tailored to individual recipients.
4 in 5 users increased their leads by using marketing automation software and 77% had an increase in conversions.
Time saved
Productivity and marketing ROI are the top two objectives in marketing automation.
Optimized productivity is all about using your time wisely - that’s where Marketing Automation comes in. Marketing Automation manages parts of the business you don’t have time for. You can use this extra time to get important tasks done!
Ideally, there would be less time spent analyzing data and more time focusing on the customer. Marketing Automation can do both!
For example, let’s say that you want to interact with potential customers through your website. Marketing automation could run a chatbot on it to answer common customer questions. Once the chatbot has been added, the automation system can actually analyze the results and figure out how useful it was for your business.
Almost all marketers would find helpful a tool that can analyze marketing data. With marketing automation, you can do just that!
Marketing automation adoption statistics
Furthermore, less than 20% of marketers in EMEA (Europe, Middle East & Africa) and APJ (Asia-Pacific) know what marketing automation is.
A qualified lead pipeline is powerful content made for your customers. Powerful content gains trust and improves customer retention. You can actually personalize your content on most Marketing Automation platforms and automate it towards the right audience. As customers receive your content, they’ll build trust with your brand. If your company gains the trust of your customers, they will stay with your business and boost your customer retention.
Dynamic content adapts based on the behavior, preferences, and interests of the user. Let’s say you want to buy a camera, so you go to an online camera store and search through their different types of products. If the site uses dynamic content, it’ll recommend other products related to your searches, such as a camera case or memory card. Marketing automation can ensure that you get that!
With a compound annual growth rate (CAGR) of 9.8% from 2020 to 2027, the future looks very bright for marketing automation.
Who benefits the most from Marketing Automation?
There are 5 main departments that come to mind when it comes to the efficiency of marketing automation:
- Sales
- Marketing
- Customer Service/Account Management
- Training
- HR
These are the departments that are the most well-suited to fully integrate their services with marketing automation. Learn more about the future of marketing automation by reading our whitepaper, which you can find here.
Want to adopt marketing automation for your company? Then be sure to get in touch with us at office@nnc-services.com!
