As a marketing professional or sales leader, you are most likely to experience the pressure to hit several metrics or targets each quarter. If you have ever found yourself in this position, it is safe to say that most of your efforts coincide with lead generation. In most companies, the sales team is separate from[...]
Data is the fuel in today’s society. From market insights to customer behavior, companies use business analytics and intelligence to not only target their customers better but to gain a deeper understanding of their actions. Since social and digital marketing has become the norm for interacting with customers,[...]
The world is evolving and changing in irreversible ways. From increasing demands from tech-savvy customers to integrating automation in business operations, both organizations and employees need to acquire new skills to adapt to this landscape permanently.
We all know that 2020 is been a benchmark year for change. The change came when we least expected it in all areas, from interaction to the way we do business. However, despite all the challenges that we have faced, we have managed to convert them into opportunities for 2021. It’s all about business agility and this[...]
Growth Marketing nowadays is in everyone’s mouths. Why? Because it gives companies the power of transforming the traditional marketing model and adapting it to create compelling relationship building. But how would one define growth marketing?
Getting a new tool for your business can improve your ROI and accelerate growth. However, many tools require complicated onboarding processes that take up the time otherwise used for anything from generating leads or increasing sales efficiency.
When it comes to marketing automation, HubSpot is among the top choice[...]
B2B marketing automation is booming. According to a Forrester report, by 2023 marketing automation will be an industry worth around $25 billion. In 2021, 55% of global marketers plan to increase their spending on overall marketing technology. In today’s article, we’ll talk about some of the trends that accelerate[...]
In recent times, companies have been struggling to attract new leads for further expansion. The amount of data and prospects on multiple platforms that marketers need to go through is immense, therefore identifying qualifying leads is harder now more than ever. In this article, we’ll take a more in-depth look at a[...]