With B2B Marketing becoming more complex and tailored to each individual in the pipeline, companies are facing new dilemmas in terms of identifying the right buyer personas, or creating the buyer journey, or choosing the marketing channel that will work best for their business.
Any company that wants to position itself as an employer of choice on the market should be concerned with the well-being of their employees and ensure their satisfaction with the current job position. Taking this into account, we wanted to see what is the secret to keeping the Romanian employees happy so we put on the[...]
When preparing the inbound marketing strategy for your business, don’t forget about one very important key ingredient which is social media. This plays a crucial part in promoting your carefully crafted and tailored content and helps to maximize its reach to your target audience.
When you start writing a new piece of content, whether it’s a blog article or an eBook, you write it as a response to your readers’ questions and you put yourself in their shoes. So why not do exactly the same thing when creating a new call-to-action (CTA) button? Think about how a CTA button will help your readers[...]
Creating the right content strategy for your B2B business can be quite challenging, especially in the beginning because there are so many options to choose from. We know from experience how overwhelming this process can be, and unless you have an in-house specialist ready to guide you through the labyrinth of content[...]
Marketing Automation is no longer a novelty in the digital world, but instead it’s quickly becoming an integral part of our day-to-day lives. So it’s not surprising at all when the latest 2019 stats show that 75% of marketers currently use at least one type of Marketing Automation tools. What’s more, according to the[...]
Living in the digital era where tech developments happen all the time can sometimes be challenging for companies that are trying to attract and retain top talent for their departments. This is why investing your resources into creating an attractive employer brand experience is more important than ever. With this[...]