Tag - Marketing automation

These days, noise is a significant distraction and causes a lack of sales and marketing productivity. If you do not have a repository like a CRM, a transparent flow process for all traffic and interaction sources, you are probably wasting more than 80% of your prospects. Studies show that active lead nurturing and[...]

As your company starts growing, you will find it more difficult to maintain 1:1 relationship with your customers. Your marketing program will become too complex to handle only with Outlook, Word, and Excel spreadsheets and this is when marketing automation comes to the rescue.

Saas Marketing Automation was created to improve the financial performance of companies, and to propel businesses in the race for customer attention. Thanks to automation, startups hold power to compete on the market with the big players from various industries. The most important aspect is proper implementation so[...]

THE CLIENT

THE CLIENT

What's Microsoft strategy take on Marketing Automation?

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Due to the constant evolution of modern technology and marketing, more and more customers are ordering goods and services over the Internet. According to Forrester’s latest report, in the United States, eCommerce sales are predicted to reach more than $500 billion by 2020. However, even though online shops can[...]

More and more companies are going through a massive digital transformation, and their customers are involved in this process too. The overload of information that runs on channels and platforms determine businesses to acquire Marketing Automation tools in order to communicate more effectively, generate new leads and[...]

About Lead Generation

Lead Generation is the process of raising the interest in a product or service, with the purpose of managing the sales pipeline and increasing the revenue more effectively.