Google Ads Setting Is Becoming More Important Than Ever

Developing and executing a digital marketing strategy can be incredibly difficult if you don’t have the right tools to manage it. Luckily, Google Ads has become one of the most comprehensive PPC platforms available today, allowing you to scale your B2B marketing efforts in just about any direction you want. Here’s why I think Google Ads will continue to be a cornerstone of B2B marketing strategies for 2022, and how you can use it to your advantage today to grow your business faster than ever before.

Why Google Ads PPC Is Essential

Both B2B and B2C companies are adopting Google Ads as one of their main digital marketing strategies, thanks to its many features and benefits. If you’re not already using it, you should consider setting up a paid search campaign on Google as soon as possible. The platform offers plenty of opportunities for both small and large businesses. Here’s what you need to know about it.

First, let’s get clear about what Google ads do: they enable people to find your business online via search engines by means of keywords in a pay-per-click (PPC) model. In other words, when someone searches for your business’ name or products on Google (or through certain extensions such as image recognition), they will be connected with your website if they click on an ad featuring your products or services.

How does Google Ads work? When creating an account on PPC networks, advertisers put down some general information about their product or service, determine how much money they want to spend each day/month, and identify what keywords customers are most likely going to use when searching for them. Then Google shows users either text links or banner advertisements that include these relevant search terms plus others associated with them (e.g., synonyms). It also shows users relevant YouTube videos containing those phrases.

For many years, Google Ads has been a mainstay of digital marketing—especially for B2B companies. In recent years, Google has begun to rework its advertising platform, making it more user-friendly and providing advertisers with a better experience. This trend is expected to continue into 2022.

Ways to Use Display Ads For B2B Marketing

With all of that in mind, let’s get down to business. B2B marketing is a significant part of digital marketing strategies for 2022 B2B marketing budgets, and it will only become more important as more companies embrace social media as a primary form of communication. In fact, studies have shown that display ads are one of the main reasons why people prefer using Google over other search engines. 

How To Use Remarketing with Google Ads for Business

Whether you're a B2B or a B2C company, remarketing with Google Ads for Business is one of your digital marketing strategies for attracting new leads. Remarketing works by targeting ads to people who have already visited your website. 

Tips to Improve Click Through Rate on Google Search

Today, with more than one billion searches happening every day in Google alone, it’s harder than ever to get your online ads and website noticed by searchers. Make sure you’re doing everything you can to boost your search click through rate (CTR) with these tips.

• Put yourself out there: Before you start your campaign, let people know that your business exists—where they can find it online and offline. Brand recognition is often a factor when searchers are looking for a business in their area, so do whatever you can to put your brand out there early on before someone else does it for you.
• Focus on quality of traffic over quantity: Focus your efforts on how much traffic you can generate, instead of just how many clicks you can drive to your site or landing page. It’s important to build up momentum as quickly as possible when advertising digitally, especially if you don’t have much experience spending money online.
• Don't skimp on tracking keywords or keyword phrases: The keywords you use in your ad copy may be what makes or breaks your Ads campaign because they determine where traffic comes from and whether users end up taking action after viewing an ad. Spend time fine-tuning your keywords based off what customers actually search for versus what sounds good but won't convert leads into customers.

Furthermore, here is another useful blog post regarding PPC.

If you would like to learn more about Google Ads, contact our specialists!