Conversion Tracking for Google Ads: Best Practices
By Google AdWords, google ads, B2B PPC Campaign, conversion tracking
A Google Ads campaign's success extends much beyond the number of ad views or clicks. When you want to generate leads, sales, and other conversions, you need to know what happens when a user clicks on your ad.
You must use conversion monitoring to optimize the success of your advertising campaigns. Aside from the fact that it helps Google and other ad networks locate more potential customers for your website, it also reveals precisely how the audience interacts with your ad and, eventually, your site.So, before you start running Google Ads, be sure that you have set up conversion tracking. Here are some tips to help you from the start:
The Road To Success In Your Google Add Conversion Tracking
The options you select when generating a new conversion significantly influence whether or not it is a success. If you want the most significant results, make sure you follow these guidelines.
- Conversion Name: Give as much information as possible about your activities in the name of your conversion. To properly track an event, you'll need to provide both the event's source and the URL it occurred.
- Primary vs. Secondary Actions: To optimize for action, choose prominent as your campaign's primary objective. If you only want to observe, select secondary. Drives aren't designed to maximize results from unintended consequences.
- Conversion Value: There will be dynamic values that will be entered here from online purchases. However, you may use the same value for each conversion for lead forms, phone calls, and other activities that do not have a dynamic value. In some instances, this may be as simple as adding 1, 2, and 3 to your different conversions according to their significance, or you may assess their worth by using the percentage possibility of expanding into a close lead.
- Count: 'Every.' should be used for dynamic value conversions. All other modifications should be performed with 'One.' If a visitor to your site submitted a form three times, you would only want the first submission to qualify as a conversion (one). Likewise, it makes sense to want each transaction to be counted as a conversion if a customer visits your site three times and buys three different things.
- Click-Through conversion: As soon as a user clicks on one of your ads, you can calculate the time it will take for that user to convert. Choose a timeframe of 60 - 90 days if you're looking to generate leads. Choose 60 if the service's consideration term is less than a week. If it's more than 90 minutes, go for it. Set the return period to 30 days if you're selling products online. For more costly items, make your shopping list longer; make your list shorter for lesser things.
- Attribution model: Utilize one of the following methods: data-driven, time-delayed, or position-based. As part of their incentive program, they'll grant credit for a prospect's first visit to the site and their subsequent visits. This setup is ideal for optimizing performance. However, the lack of data points provided by Last Click will limit your bid strategies and optimizations; therefore, don't utilize it for your campaigns!
Advanced tip: Where to pay attention
Now that we've covered the fundamentals of conversion tracking let's look at some of the most common issues in Google Ads accounts.
- Having no idea what to look for
Take a step back and stroll through your customer's journey to better understand what activities you should measure as actual conversions. A single click from an ad may not result in a sale if your product or service has a longer sales cycle or is more complicated. You may have to go outside the box and develop activities for your potential customers to participate in.
- Low conversion rates
There are several ways to tell if tracking isn't working correctly, but one of the most common is if conversion data appears to be somewhat low (and not just zeros across the board). Any changes you've made that may have impacted performance can be found by looking through your modification history. After that, ask yourself this type of question: Budgets or bids were cut to save money? Possibly, my keywords aren't as well-known? Is this the time of year that has traditionally been less active?
- Conversion Data seems to be off
You've always had a lot of sales, but your conversion rates have been prolonged. So, in addition to checking the GTM plugin for multiple tags or tags on the incorrect page and remembering to rule out a performance first, you'll want to double-check two particular elements of the "Conversions" section once again.
- Tag ”inactive” in the Conversions section
One of two words appears in the Google Ads Conversions section: "tag inactive" or "no recent conversions." Then again, it may be because you recently converted. This action is small, as nothing is to do about it. These texts appear to be a red sign, but clicking over them reveals that they're pretty harmless.
So, what exactly can you keep a closer eye on with conversion tracking?
You may use this information to analyze and assess the effectiveness of your efforts by keeping track of conversions. Google Ads conversion monitoring is a great resource. Check to see that you have everything set up correctly, and if you do, maybe these pointers will come in handy.
If you’d like to learn more about setting up a Google Ads campaign correctly, don’t hesitate to get in touch with us!
Latest Posts
Categories
- B2B Marketing (190)
- blog (147)
- Social media marketing (68)
- social media (52)
- Marketing (42)
- Digital Marketing (41)
- Lead Generation (39)
- Marketing Strategy (34)
- Lead Generation (33)
- Press releases (27)
- B2B (26)
- Behind the Scenes (26)
- marketing automation (26)
- Content Marketing (23)
- Marketing (21)
- Strategy (21)
- b2b tactics (19)
- b2b business objectives (17)
- online marketing (17)
- SEO (15)
- content marketing (15)
- Business continuity (14)
- google ads (14)
- AI (13)
- AI Marketing (13)
- B2B Campaigns (13)
- B2B business (13)
- PR Communication (13)
- Business Growth (12)
- PPC (12)
- b2b lead generation (12)
- b2b strategy (12)
- B2B Blogging (11)
- Marketing News (11)
- Marketing Planning (11)
- B2B PPC Campaign (10)
- Conversion Rate (10)
- Employer Branding (10)
- Marketing Automation Tool (10)
- marketing tips (10)
- Social Media Strategy (9)
- White papers (9)
- artificial intelligence marketing (9)
- inbound marketing (9)
- B2B companies (8)
- B2B email marketing (8)
- Fractional CMO (8)
- b2b social media (8)
- crisis management (8)
- marketing automation for B2B businesses (8)
- online PR (8)
- E-books (7)
- HubSpot (7)
- Pinterest (7)
- SEO trends (7)
- Twitter (7)
- b2b sales (7)
- content strategy (7)
- marketing plan (7)
- social networks (7)
- ABM Strategy (6)
- Business Development (6)
- Facebook (6)
- SEO Strategies for B2B Companies (6)
- Webinar Recording (6)
- artificial intelligence (6)
- marketing objectives in b2b (6)
- sales prospecting (6)
- technology marketing (6)
- CMO (5)
- Digital Transformation (5)
- Email Marketing (5)
- Events (5)
- Facebook page (5)
- Google AdWords (5)
- IT (5)
- KPI measurements (5)
- Landing Page (5)
- Marketing Management (5)
- Marketing Trends (5)
- automated marketing (5)
- b2b best practices (5)
- b2b prospecting (5)
- b2b strategies (5)
- digital communication strategy (5)
- internationalisation (5)
- marketing automation systems (5)
- social media marketing campaign (5)
- social media trends (5)
- trends (5)
- B2B marketing campaigns (4)
- Cost per Lead (4)
- Digital Influence (4)
- HubSpot Certified Agency (4)
- Instagram (4)
- Lead Generation Trends (4)
- LinkedIn (4)
- LinkedIn marketing strategy (4)
- NNC Services (4)
- Paid Advertising (4)
- Tech Startup (4)
- Tech Startup Marketing Strategy (4)
- Uncategorized (4)
- Video Marketing Strategy (4)
- b2b sales plan (4)
- best practices during crisis (4)
- leading marketing automation tools (4)
- market entry (4)
- marketing content (4)
- personal branding (4)
- proactive marketing (4)
- B2B Marketing Budget (3)
- B2B marketing inbound (3)
- B2B marketing strategy inbound (3)
- Business Strategy (3)
- Conversion Rate Optimization (3)
- Financial (3)
- Google Analytics (3)
- Google+ (3)
- Internal Marketing (3)
- Linkedin Groups (3)
- Marketing Automation Migration (3)
- Online Events (3)
- Pardot (3)
- Pardot to HubSpot Migration (3)
- SMB international Business Models (3)
- Tech (3)
- Video Content (3)
- Webinar (3)
- abm (3)
- b2b blogging (3)
- b2b customer aquisition (3)
- b2b growth (3)
- barriers to entry (3)
- blogging (3)
- brand engagement (3)
- business plan (3)
- buyer persona (3)
- customer research (3)
- demand generation (3)
- doing business abroad (3)
- employer brand (3)
- employer branding strategy (3)
- inbound leads (3)
- marketing audit (3)
- marketing automation strategy (3)
- marketing leadership (3)
- marketing portfolio audit (3)
- online communities (3)
- online demand (3)
- outsourcing (3)
- prospects (3)
- storytelling (3)
- tech business (3)
- visual content (3)
- 4P’s (2)
- ABM sales outreach (2)
- Agile Marketing (2)
- B2B Contacts (2)
- B2B Email Marketing Campaigns (2)
- B2B Marketing Collaterals (2)
- B2B digital agency (2)
- B2B presentations (2)
- Business Intelligence (2)
- Channel Integration (2)
- Customer-Centric (2)
- DIY business (2)
- Facebook content (2)
- Go-to-Market Strategies (2)
- Hubspot Inbound (2)
- Hubspot Portal audit (2)
- Hubspot marketing portal (2)
- IT recruitment (2)
- Innovation (2)
- Integrated Marketing (2)
- Internship (2)
- Lead Gen Automation Tools (2)
- Microsoft Dynamics (2)
- PPT (2)
- Pay-per-Click (2)
- Product Marketing (2)
- ROI (2)
- RevOps (2)
- SMART (2)
- SMB (2)
- SME (2)
- Sales Automation (2)
- Sales Automation Tools (2)
- Salesforce (2)
- Search Engine Optimization (2)
- Telemarketing (2)
- Tumblr (2)
- action plan (2)
- b2b planning (2)
- b2b tradeshow (2)
- b2b video marketing (2)
- banking (2)
- business communities (2)
- business management (2)
- buyer journey (2)
- buyer motivation (2)
- celebrities (2)
- client presentations (2)
- company marketing (2)
- company presentation rules (2)
- context marketing (2)
- conversion tracking (2)
- corporate presentations (2)
- data driven (2)
- eCommerce Marketing (2)
- employee value proposition (2)
- employer value proposition (2)
- entertainment industry (2)
- free marketing tools (2)
- fundraising (2)
- gdpr (2)
- how to present in front of customers (2)
- how to write a presentation (2)
- marketing investing (2)
- marketing outsourcing (2)
- marketing segmentation (2)
- marketing upskilling (2)
- networking communities (2)
- nonprofits (2)
- omnichannel marketing (2)
- online strategies (2)
- outbound marketing (2)
- outsourced marketing (2)
- ppc ads (2)
- ppc management (2)
- ppc strategy (2)
- presentation structure (2)
- product audit (2)
- product portfolio (2)
- promotion (2)
- sales enablement (2)
- sales funnel (2)
- segmentation (2)
- service marketing (2)
- slideshows (2)
- succes management (2)
- supporters (2)
- targeting (2)
- tourism industry (2)
- tradeshow attendance (2)
- tradeshow objectives (2)
- tradeshow results (2)
- tradeshow strategy (2)
- webinar tips (2)
- website optimization (2)
- 2014 (1)
- ActiveCampaign (1)
- Ad Rank (1)
- AdidasOriginal (1)
- Android (1)
- B2B Case Study (1)
- B2B Digital Training (1)
- B2B e-mail copy (1)
- B2B e-mail marketing (1)
- BWBB (1)
- Blockchain (1)
- Blockchain Technologies (1)
- CTA button (1)
- Design Thinking Model (1)
- Direct Marketing (1)
- Dreamforce 2017 (1)
- Drip Marketing Campaign (1)
- Dynamics 365 (1)
- Dynamics 365 marketing (1)
- Dynamics Marketing (1)
- E-Commerce (1)
- Eastern Central Europe (1)
- Eastern Europe (1)
- Emotional B2B Marketing (1)
- Employee Feedback (1)
- Event management (1)
- External Marketing (1)
- Facebook Apps (1)
- Facebook marketing (1)
- Freemium SaaS (1)
- Go-to-Market (1)
- Google Ad Grant (1)
- Google Ads statistics (1)
- GoogleAdGrant (1)
- HR planning (1)
- Hubspot Outbound (1)
- IT marketing (1)
- IT outsourcing (1)
- IT service price (1)
- Intel (1)
- LeadGeneration (1)
- Machine Learning (1)
- Market Entry Strategy (1)
- Market Research (1)
- Marketing Metrics (1)
- Marketing Results (1)
- Marketing frameworks (1)
- Marketing vs Sales (1)
- Marketo (1)
- Medium Companies (1)
- Microsoft Dynamics 365 (1)
- NGO (1)
- Networking (1)
- Organizational culture (1)
- PPC statistics (1)
- PPC stats (1)
- Personalized messages (1)
- Pictures (1)
- Podcast SEO (1)
- Price (1)
- Recruitment Marketing (1)
- Revenue operations (1)
- Romanian content marketers (1)
- SaaS (1)
- Salesforce Partners (1)
- SharpSpring (1)
- Small Business (1)
- Social Proof (1)
- StopWar (1)
- Tactics (1)
- Target (1)
- Tech events (1)
- Template (1)
- Till Hahndorf (1)
- Types of Google Ads (1)
- Ukraine (1)
- VirginAmerica (1)
- Voice Search SEO (1)
- Work alternative (1)
- Youtube Ads (1)
- ads setting (1)
- app (1)
- artists (1)
- b2b benchmark (1)
- b2b buyer (1)
- b2b buying process (1)
- b2b buying trends (1)
- b2b customers (1)
- b2b marketing vs sales (1)
- b2b modeling (1)
- b2b price (1)
- b2b viral campaign (1)
- benghmarking (1)
- brand advocates (1)
- business (1)
- business growth course (1)
- buyer behaviour in b2b (1)
- buyer persona template (1)
- buyers (1)
- call to action (1)
- clients (1)
- cold-calling (1)
- company (1)
- competition (1)
- copywriting (1)
- customer segmentation (1)
- cybersecuritystrategy (1)
- dan schawbel (1)
- detailed buyer persona (1)
- differentiators (1)
- downloadable resources (1)
- e-mail campaigns (1)
- e-mail message and copy (1)
- employer brand experience (1)
- employer of choice (1)
- entrepreneurs (1)
- environmental marketing (1)
- fans (1)
- gdpr benefits (1)
- gdpr benefits for marketing (1)
- go-to-market channels (1)
- green marketing (1)
- growth marketing (1)
- hotel (1)
- how to find leads (1)
- how to sell (1)
- human resources (1)
- iOS (1)
- inbound marketing services (1)
- inbound marketing vs outbound marketing (1)
- international business (1)
- investment in marketing (1)
- investors (1)
- jamie oliver (1)
- lead generation results (1)
- leads (1)
- letter writing (1)
- like (1)
- market price (1)
- marketing benchmarking (1)
- marketing flywheel (1)
- marketing goals (1)
- marketing investments (1)
- marketing letters (1)
- marketing message (1)
- marketing objectives (1)
- marketing strategy for 2022 (1)
- mobile (1)
- mobile marketing (1)
- music (1)
- new business opportunities (1)
- online reputation (1)
- personal branding tips (1)
- personell issues (1)
- photos (1)
- podcast (1)
- positive employer brand (1)
- ppc click fraud (1)
- price debate (1)
- price negociation (1)
- pricing (1)
- pricing stratey (1)
- product cost (1)
- product price (1)
- promote (1)
- recession tactics (1)
- roadmap (1)
- sales (1)
- script (1)
- seo practices (1)
- service price (1)
- services (1)
- setting objectives (1)
- setting the price (1)
- smart bidding (1)
- social channels (1)
- social networking (1)
- social platform (1)
- social recruitment (1)
- startup (1)
- subscribers (1)
- sustainability (1)
- tailored experience (1)
- talent pool (1)
- tech hub (1)
- tech professionals (1)
- tools (1)
- updates (1)
- viral campaignes (1)
- viral marketing (1)
- viral videos (1)
- visual (1)
- voice search optimization (1)