Author - Claudia Ionescu

Ever since the dawn of pay-per-click advertising, advertisers have been concerned about PPC click fraud and how to stop it from happening on their ads. Click fraud happens when bots and other automated computer programs or even competitors click on your ads instead of real users. This results in wasted ad spend,[...]

As we’re slowly approaching the end of a quite turbulent year, we wonder if what we did during this time will still be relevant from now on. When it comes to digital marketing, however, PPC Campaigns still prove to be effective marketing tools that will stick around. 

A podcast, whether you host it yourself or bring in outside help, can be a great way to educate and engage your audience. However, if you want your podcast to show up in search results on Google and other search engines, then you’ll need to build a podcast SEO strategy so it can be found by those searching the web and[...]

When you’re running a PPC campaign, it’s easy to fall into the trap of doing what you did the last time and assuming that it will work again. But PPC campaigns are more complex than they look on the surface, and there are a lot of things that could go wrong if you don’t think about each one individually before you get[...]

With people spending more and more of their time on mobile devices, voice search has become an integral part of the way we interact with our devices. With this change, it’s important to remember that search queries have changed too. That means voice search optimization requires some key changes to both your content[...]

Whether we’re talking about websites or ads, placing higher on the search engine results page (SERP) becomes an important goal of any SEO or PPC campaign. After all, a higher rank means a higher click-through rate (CTR). Hence, gaining better visibility and potential leads.