By Marketing, Pay-per-Click, PPC, google ads
If you’re an entrepreneur that has a B2B Company, chances are you have heard of PPC (pay-per-click) advertising before. But, if you aren’t using it yet to promote your business, it can be hard to know where to start. Luckily, we have put together this guide on the 4 main benefits of using PPC advertising that will help you understand why it works so well and why you should be implementing it into your marketing strategy today!
For those who do not know, PPC or Pay-Per-Click is a form of paid advertising based on search engines like Google, Bing, or Yahoo. Pay-per-click means that your ads can be displayed at each relevant search, but you will only be charged when users click on your ad. Beautiful, right?
Google Ads is one of today's most effective advertising methods and it's a great way to quickly bring targeted visitors directly to your business website to promote the products or services you offer. Using Ads, you can also advertise on the Google Display Network and in Google properties such as Gmail and Youtube through campaigns on the display network.
So, if you're trying to decide whether or not to use PPC services, we will help you with the 4 most important benefits, including:
- Everything is perfectly measurable & trackable
- You have total control over your campaigns
- You will only be charged on results
- You can get results immediately
1. Everything is perfectly measurable & trackable
If you’re using PPC advertising as part of your marketing strategy, you can easily track which ads are performing well and which aren’t. A properly set up Google Ads account gives you access to all sorts of analytics and reporting features that help you gauge how each campaign is doing, right down to click-through rates on individual ads. You can also use Google Analytics to measure how many people clicked on your ads and then visited your website or called in—then convert those visitors into leads or sales.
You can also use Google Analytics to measure how many people clicked on your ads and then visited your website or called in—then convert those visitors into leads or sales. Make sure to create a separate landing page for each ad campaign so you know exactly what made someone choose one landing page over another. Once you start gathering data from multiple campaigns, it can be overwhelming at first—but if you take time to learn Google’s Ads toolkit, everything becomes measurable (and manageable).
When it comes to PPC campaigns, you can see very clearly how many times and where your ad appeared, how many people clicked on it, how many converted and what are the exact costs for each action. And for an even more detailed view, you can use Google Analytics in combination with Ads.
2. You have total control over your campaigns
One reason why you should use Google Ads is that you have total control over your campaigns. You can run split tests to figure out which keywords are actually converting and where you should focus your time and resources. There’s no doubt that marketing with Google Ads can be a little intimidating at first, but once you get into it, it’s fairly easy to set up campaigns on your own without outside help from an agency or in-house team.
Using Google’s advertising platform allows you access to their unparalleled customer service: When you opt for Google Ads as your online advertising platform, there are additional benefits besides control and flexibility—namely the customer service. If things go awry or problems arise (and they inevitably will), you can feel confident knowing that help is just a message away—24/7.
You decide what budget to use, where to appear and how often. You can stop or pause your campaigns whenever you want to, and you can also increase or decrease the budget anytime, depending on your results.
3. You will only be charged on results
Yes, that’s right! You only pay when someone clicks on your ad. That means you can show your ad without paying anything as long as no one clicks on it. What a concept!
This is a big benefit of using pay-per-click (PPC) advertising that many small business owners overlook. Search engine marketing is a completely results-based medium, meaning you only pay when someone clicks on your advertisement. This can be especially helpful for small businesses that are just getting started or those that are cash-flow poor and don’t have much to work with.
If you’re looking for top-quality customers fast then PPC might be right up your alley. It could take months to build an audience on free platforms such as Facebook and Twitter while placing an ad through Google will get you results in no time at all!
4. You can get results immediately
Unlike other advertising methods, you can see results almost immediately when you start a PPC campaign. A well-run ad campaign can be up and running in less than an hour. This means that if you’re looking to test your idea for a new business or product, launching a pay-per-click campaign is one of your best options.
With pay-per-click campaigns, you only spend money on ads that are working. If your ad fails to attract any clicks or impressions within its target audience, then it goes away—you don’t lose any more money on it (assuming you set up your campaign correctly).
Right after you start your campaign, you can already appear in search results and get your first customers. It also does not matter if your competitors have been longer than you on the market. If you have a good quality campaign and an appropriate bid, you can top them. So let's go hunting!
Click here to connect today with one of our PPC certified consultants !
