4 Main Benefits of Using PPC Advertising

18 Oct

4 Main Benefits of Using PPC Advertising

By Google AdWords, Marketing, Pay-per-Click, PPC

For those who do not know, PPC or Pay-Per-Click is a form of paid advertising based on search engines like Google, Bing or Yahoo. Pay-per-click means that your ads can be displayed at each relevant search, but you will only be charged when users click on your ad. Beautiful, right?

Google AdWords is one of the today's most effective advertising methods and it's a great way to quickly bring targeted visitors directly to your business website to promote the products or services you offer. Using AdWords, you can also advertise on the Google Display Network and in Google properties such as Gmail and Youtube through campaigns on the display network.

So, if you're trying to decide whether or not to use PPC services, we will help you with the 4 most important benefits:

1. Everything is perfectly measurable & trackable

When it comes to PPC campaigns, you can see very clearly how many times and where your ad appeared, how many people clicked on it, how many converted and what are the exact costs for each action. And for an even more detailed view, you can use Google Analytics in combination with AdWords.

2. You have total control over your campaigns

You decide what budget to use, where to appear and how often. You can stop or pause your campaigns whenever you want to, and you can also increase or decrease the budget anytime, depending on your results.

3. You will only be charged on results

Yes, that’s right! You only pay when someone clicks on your ad. That means you can show your ad without paying anything as long as no one clicks on it. What a concept!

4. You can get results immediately

Right after you start your campaign, you can already appear in search results and get your first customers. It also does not matter if your competitors have been longer than you on the market. If you have a good quality campaign and an appropriate bid, you can top them. So let's go hunting!

If you need help with your PPC campaigns, don’t hesitate to drop us a line!

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