Tag - B2b marketing

Creating the right content strategy for your B2B business can be quite challenging, especially in the beginning because there are so many options to choose from. We know from experience how overwhelming this process can be, and unless you have an in-house specialist ready to guide you through the labyrinth of content[...]

Are there enough strategy frameworks for B2B companies?

With a B2B company, Account Based Marketing strategies are some of the most performant, 87% of B2Bs considering ABM as the most effective method for generating quality leads. As the market is constantly developing and these few aren’t enough to cover the request[...]

Marketing Automation is no longer a novelty in the digital world, but instead it’s quickly becoming an integral part of our day-to-day lives. So it’s not surprising at all when the stats show that 75% of marketers currently use at least one type of Marketing Automation tools. What’s more, according to the new research[...]

In 2021 marketing teams did anything to capture and retain the customer's attention. Because of this, Account-Based Marketing took the center of the stage, and in this article, we will consider:

When it comes to Search Engine Optimization, every B2B company knows the importance of it. However, SEO for IT-based companies is especially crucial, because they have to deal with other businesses that are focusing most of their resources on having an effective online presence. According to NewsCred, 57% of IT B2B[...]

In a previous article, we mentioned how you can do “Prospectingfor quality B2B sales leads with your website and blog”.

This year, studies show that 89% of B2B salespeople and marketers use LinkedIn for lead generation because LinkedIn produces two times more marketing engagement in B2B prospecting than any other[...]

Once the Coronavirus pandemic started to impact society and businesses in particular, everyone’s attention moved to the online content. There are many reasons why individuals started paying more attention and becoming more engaged in online events. 

When we think about businesses that use B2B marketing, we will most likely create this perception of a serious identity, shaped around logical values, where emotion remains on the secondary plan. But it turns out that this is only a common misconception since people working in organizations are influenced by emotions,[...]

It’s already well known that video marketing represents a powerful tactic to reach the right audience, but creating useful and the right videos is often a challenge for B2B industries, of which is believed that has unattractive content to share and promote. But some companies prove this belief wrong by having[...]

When it comes to deciding what options you have regarding who should be responsible for your B2B marketing plan, you can pick from these 4 main options: in-house team, a contractor, external marketing agency or a hybrid combination between the first three. Obviously, each solution has its own strong points and[...]