By B2B Marketing, IT, SEO, SEO Strategies for B2B Companies
When it comes to Search Engine Optimization, every B2B company knows the importance of it. However, SEO for IT-based companies is especially crucial, because they have to deal with other businesses that are focusing most of their resources on having an effective online presence. According to NewsCred, 57% of IT B2B marketers say that SEO has the most significant impact on lead generation. With all these being said, here are some of the most effective SEO strategies that tech companies need to address to achieve a higher ranking.
Re-optimize your website content
Recycling your pre-made material is an advantageous time-saver strategy, mainly if you’ve been working hard on it. Begin by examining all of your website pages regarding organic traffic and engagement rate. Having a clear situation of what pages are low-performing, or what text pieces are outdated, comes in handy when you’re improving your website into a more valuable one.
Revamping your website consists in:
- Optimizing title tags for better click-through rate (CTR);
- Keyword renewal. With the help of tools like Serpstat or CognitiveSEO, you can generate top keywords and questions to drive more high-quality traffic to your pages;
- Getting rid of toxic backlinks and building new internal links.
Extra tip! Since we can’t take our eyes off our cell phones, consider optimizing your content layout for the mobile users too.
Build your content around the keywords that matter for your business
For a smooth workflow, first, identify the most effective keywords and then write your materials around it. If your business goal is to achieve a higher ranking, then you should focus your resources on creating and optimizing your content. To make sure you won’t miss any essential keywords, take advantage of Google’s auto-suggest function, or browse the top questions people are asking on Quora.
Cover the topics that have less competition
Moving on, when you’re writing content for a website that’s in a highly competitive industry, picking up the topics can be very challenging. One of the best ways to assure that your business stands up in front of other similar companies is to create and optimize subjects that have less competition. Here’s a brief overview of the process:
- Instead of focusing only on keywords, try to research specific sentences that your prospects might be looking for, and integrate them into your content. Even though long tail keywords usually get less search traffic, they have a higher conversion rate;
- Create strategic internal links to every new content on your website.
Keep tracking your competitors’ results
There is nothing wrong with spying on your competitors and tracking their search rankings, keywords, social mentions and so on. Have in mind that following the other players in your industry doesn’t mean that you're copying them and it’s essential to look at their activity and make sure you’re always one step ahead. For some remarkable competitive intelligence, you can add these SEO tools like Alexa or Monitor Backlinks to your marketing stack.
Improve Your Page Load Time
When you’re marketing a technology product or service, your website visitors are expecting your site to load within 3 seconds before they will move on to the next search result. If you’re confronting with a slow website, use one of the Google’s tools as PageSpeed to analyze and see where you can add some improvements.
Create Geo-Targeted Website Pages
Almost 20% of searches on Google are related to locations. To boost the reach and visibility of your website, build specific site pages for specific cities and regions. For example, you can target the areas in which your company has headquarters offices.
Finally, SEO tracking means that you're caring about the health of your website or business. Taking the time to learn more about your data and insights puts you in a position of power where you can improve your SEO strategy and drive it to the next level. If ever you need help, feel free to contact us anytime. Also, if you enjoyed this article, remember that sharing is caring!
