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Due to the constant evolution of modern technology and marketing, more and more customers are ordering goods and services over the Internet. According to Forrester’s latest report, in the United States, eCommerce sales are predicted to reach more than $500 billion by 2020. However, even though online shops can[...]

In a world where the internet has become a part of nearly every aspect of our lives, there’s no wonder why Content Marketing turned out as one of the most appreciated and effective marketing strategies of all times. According to the latest Technology Content Marketing Benchmarks, Budgets & Trends report, more than 69%[...]

If you are a marketer in the IT space, you know how difficult it is to find new methods to increase lead generation and attract new customers. The sales pipeline has become an extended buying cycle for IT companies, which spend more time on the innovation process and product development, than on promoting the services[...]

What is Digital Branding? It means communicating about a company’s uniqueness, values and services on digital channels, and attracting customers online through digital marketing levers: SEO, PPC, social media channels, influencers, content marketing and online advertising.

More and more companies are going through a massive digital transformation, and their customers are involved in this process too. The overload of information that runs on channels and platforms determine businesses to acquire Marketing Automation tools in order to communicate more effectively, generate new leads and[...]

About Lead Generation

Lead Generation is the process of raising the interest in a product or service, with the purpose of managing the sales pipeline and increasing the revenue more effectively.

Every year comes with new technologies, and companies innovate and implement new ways to better communicate and promote their services to the customers. The clients’ expectations become more refined, as the B2B digital marketing strategies tend to reach them with more disruptive, cutting-edge tools and marketing[...]

An Email Marketing Campaign is a suite of emails meant to communicate with your subscribers and potential customers. As an essential part of Inbound Marketing, Email Campaigns engage the clients with company’s activity and products. Periodically messages on certain topics, sent at the right time, catch the audience’s[...]

Ultimii ani au marcat piața muncii din România, mai ales cea a industriei IT&C. Dacă acum câțiva ani existau mulți specialiști IT disponibili pe piață, astăzi companiile se află într-un impas în ceea ce privește atragerea de noi angajați și sunt nevoite să implementeze diferite strategii pentru a îmbunătăți rata[...]