Blog

What is Digital Branding? It means communicating about a company’s uniqueness, values and services on digital channels, and attracting customers online through digital marketing levers: SEO, PPC, social media channels, influencers, content marketing and online advertising.

More and more companies are going through a massive digital transformation, and their customers are involved in this process too. The overload of information that runs on channels and platforms determine businesses to acquire Marketing Automation tools in order to communicate more effectively, generate new leads and[...]

About Lead Generation

Lead Generation is the process of raising the interest in a product or service, with the purpose of managing the sales pipeline and increasing the revenue more effectively.

Every year comes with new technologies, and companies innovate and implement new ways to better communicate and promote their services to the customers. The clients’ expectations become more refined, as the B2B digital marketing strategies tend to reach them with more disruptive, cutting-edge tools and marketing[...]

An Email Marketing Campaign is a suite of emails meant to communicate with your subscribers and potential customers. As an essential part of Inbound Marketing, Email Campaigns engage the clients with company’s activity and products. Periodically messages on certain topics, sent at the right time, catch the audience’s[...]

Ultimii ani au marcat piața muncii din România, mai ales cea a industriei IT&C. Dacă acum câțiva ani existau mulți specialiști IT disponibili pe piață, astăzi companiile se află într-un impas în ceea ce privește atragerea de noi angajați și sunt nevoite să implementeze diferite strategii pentru a îmbunătăți rata[...]

Over the years, social media has turned into an essential instrument for B2B tech companies. A study by B2B Technology Content Marketing revealed that almost 96% of tech businesses use social media content as their first marketing tactic. Whether you're looking to engage with your followers through informational[...]

Imagine Drip Marketing as a wizard who drops periodic emails with the right message to the right person at the right time. As part of the big picture called marketing automation, drip email marketing offers a different, more efficient perspective, from classic, manually written emails.

Nowadays companies struggle to distinguish and identify a consistent set of marketing metrics with their B2B marketing efforts. Measuring your campaign's outcomes increases visibility and allows real improvements to the effectiveness of marketing spend. Tech companies pay around 10% of their overall budgets on[...]

Every company has a website now, but not many get the full ROI out of it. How can you change that? There are a few necessary steps that any B2B company should take into account when they decide to invest time and resources to start generating leads on their websites. Step by step we will talk about each and one of[...]