THE CLIENT Exe Software, a full-cycle software development company, was founded in 2001 and is a 100% Romanian private owned company. They are a full-cycle software development company that delivers high-performing solutions and services.
Plan Your Marketing Budget and Strategy for 2019
Brace yourselves because we are in Q4, and it’s time to start planning the marketing budgets for 2019
Improve your Organizational Culture with These 5 Tips!
Improving your business’s organizational culture continuously is one of the most effective ways to attract top candidates. Furthermore, it will nurture your employer brand and remain competitive over other companies from a similar niche as yours. As stated by “The State of the American Workplace,” engaged employees[...]
How to Build a Strong Employer Brand for Recruitment Marketing
According to a Linkedin study, more than 75% of employees research a company’s reputation before applying for a job, and almost 69% will refuse to work with you if they’re not satisfied with it. And for a good reason. The recruiting process has evolved tremendously in the past few years and there’s something that[...]
B2B Marketing for Blockchain Companies
In a recent PwC study entitled "Blockchain is here. What's your next move?", 600 large enterprises across developed countries clearly outlined the need to follow the emerging blockchain technology trend. But as in a beautiful story, they do not know how. Furthermore, regulatory uncertainty and the lack of user trust[...]
How does GDPR Impact B2B Email Marketing Campaigns?
Ever since the General Data Protection Regulations, also known as GDPR, have been approved in May 2018, many B2B companies were strained to quit or adjust their email marketing strategies. With over 269 billion emails sent every day, there’s no wonder why email marketing is such a hot topic for general data protection
Microsoft Marketing Automation Solutions
What's Microsoft strategy take on Marketing Automation?
5 Effective Blogging Tips for Tech Companies
Blogging seems to be one of the easiest and fastest ways to draw attention to your company and most likely to your services. However, learn that blogging requires more than just some data scattered in a text. To establish yourself as an authority, redacting a good article takes a particular combination of audacity,[...]