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Improving your business’s organizational culture continuously is one of the most effective ways to attract top candidates. Furthermore, it will nurture your employer brand and remain competitive over other companies from a similar niche as yours. As stated by “The State of the American Workplace,” engaged employees[...]

According to a Linkedin study, more than 75% of employees research a company’s reputation before applying for a job, and almost 69% will refuse to work with you if they’re not satisfied with it. And for a good reason. The recruiting process has evolved tremendously in the past few years and there’s something that[...]

In a recent PwC study entitled "Blockchain is here. What's your next move?", 600 large enterprises across developed countries clearly outlined the need to follow the emerging blockchain technology trend. But as in a beautiful story, they do not know how. Furthermore, regulatory uncertainty and the lack of user trust[...]

Ever since the General Data Protection Regulations, also known as GDPR, have been approved in May 2018, many B2B companies were strained to quit or adjust their email marketing strategies. With over 269 billion emails sent every day, there’s no wonder why email marketing is such a hot topic for general data protection

What's Microsoft strategy take on Marketing Automation?

Blogging seems to be one of the easiest and fastest ways to draw attention to your company and most likely to your services. However, learn that blogging requires more than just some data scattered in a text. To establish yourself as an authority, redacting a good article takes a particular combination of audacity,[...]

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Due to the constant evolution of modern technology and marketing, more and more customers are ordering goods and services over the Internet. According to Forrester’s latest report, in the United States, eCommerce sales are predicted to reach more than $500 billion by 2020. However, even though online shops can[...]

In a world where the internet has become a part of nearly every aspect of our lives, there’s no wonder why Content Marketing turned out as one of the most appreciated and effective marketing strategies of all times. According to the latest Technology Content Marketing Benchmarks, Budgets & Trends report, more than 69%[...]

If you are a marketer in the IT space, you know how difficult it is to find new methods to increase lead generation and attract new customers. The sales pipeline has become an extended buying cycle for IT companies, which spend more time on the innovation process and product development, than on promoting the services[...]