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Over the years, social media has turned into an essential instrument for B2B tech companies. A study by B2B Technology Content Marketing revealed that almost 96% of tech businesses use social media content as their first marketing tactic. Whether you're looking to engage with your followers through informational[...]

Imagine Drip Marketing as a wizard who drops periodic emails with the right message to the right person at the right time. As part of the big picture called marketing automation, drip email marketing offers a different, more efficient perspective, from classic, manually written emails.

Nowadays companies struggle to distinguish and identify a consistent set of marketing metrics with their B2B marketing efforts. Measuring your campaign's outcomes increases visibility and allows real improvements to the effectiveness of marketing spend. Tech companies pay around 10% of their overall budgets on[...]

Every company has a website now, but not many get the full ROI out of it. How can you change that? There are a few necessary steps that any B2B company should take into account when they decide to invest time and resources to start generating leads on their websites. Step by step we will talk about each and one of[...]

When used intelligently, email campaigns are a useful tool to catch your audience’s attention, generate new sales, increase your order volumes, and build your brand. While email itself is a relatively “old-school” marketing procedure, that doesn’t mean your approach to it has to be the same. In the B2B email marketing[...]

We’ve seen in the past few years that Romanian IT&C labour market has experienced some massive changes. If a few years ago we had many available IT professionals, now companies have to implement various strategies to increase their retention rate.

We’ve seen in the past few years that Romanian IT&C labour market has experienced some massive changes. If a few years ago we had many available IT professionals, now companies have to implement various strategies to increase their retention rate.

THE CLIENT:

THE CLIENT:

Content marketing has undoubtedly gained a lot of focus in recent years, especially since the reach of the distribution channels has increased tremendously. Being committed to this type of marketing can make a world of difference in generating awareness, educating prospects and even current customers about the[...]